Who We Are
Who We Are

The #1 Resource for School Parent Groups

Founded June 1, 1999, PTO Today quickly established itself at the center of the school parent group world as both a valuable resource and a trusted voice for both local PTOs and local PTAs. A media company and a service provider, PTO Today is the only company dedicated exclusively to providing a full suite of products, programs, and services to the entire K-8 school parent group market. Regardless of the acronym (PTO or PTA, etc.), PTO Today is committed to helping parent group leaders serve their schools more effectively and run their groups more efficiently.

PTO Today serves local PTO and PTA groups through a variety of programs, resources, and tools, including:

  • PTO Today magazine—national flagship print publication that is distributed 7x per year to more than 80,000 parent groups nationwide.
  • Our website, ptotoday.com—the largest and most trusted online resource and community for parent groups.
  • PTO Today Expos—a unique series of in-person events that bring together parent group leaders to celebrate their work and success.
  • Involvement programs—custom developed to help groups engage and involve parents at school.

Today, PTO Today is the core property of School Family Media Inc., a broader media and services company focused exclusively on promoting and enabling practical and meaningful parent involvement in schools. The company’s commitment to PTO and PTA groups, and its focus on creating and delivering unique solutions for involved parents, earned School Family Media a Boston Business Journal “Pacesetters” award in both 2007 and 2008 and a listing on the “Inc. 500” list of fastest-growing companies in America in 2005 and the “Inc. 5000” in 2006.

School Family Media is also the company behind TeacherLists.com—the web’s premier resource and repository of actual and accurate school supply lists and teacher wish lists.



Partner With Us


School Family Media and PTO Today provide a variety of unique and meaningful opportunities for advertisers who want to reach PTO and PTA leaders (through their school-related products and services, such as fundraisers) and for consumer brands who want to reach and engage involved moms through our sponsored school programs.

PTA® is a registered trademark of the National PTA. PTO Today® is not affiliated with National PTA.