Tim Sullivan, President
A recognized leader in all aspects of parent involvement in schools, Tim has spent his entire career in the education world. Tim’s unique perspective on the education world comes from a variety of angles – first as a teacher and administrator at a NYC high school, then as a senior manager for a New England-based fundraising concern; and now as the founder of PTO Today Inc. and the leader of School Family Media.
He has spoken at hundreds of parent group (PTO and PTA) meetings and to tens of thousands of parent group leaders all across the country. In print, on the radio and on national TV, Tim is a frequent contributor to national discussions on the importance of parent involvement in schools and the best practices for encouraging and enabling that involvement. He also maintains a role as a senior writer for PTO Today Magazine and as a featured blogger on both ptotoday.com and SchoolFamily.com.
A graduate of the University of Notre Dame, Tim lives in Attleboro, Massachusetts with his wife Ellen and their four young children. Tim also serves as the HSA (Home & School Association) president at his children’s school.
John Driscoll, Vice President, Sales & Business Development
John brings more than 20 years of experience to his senior role with School Family Media. As Vice President of Physician Sales for Web MD and as Vice President of Field Sales for Whittle Communications, John has built wide-ranging, effective sales teams that have called on a diverse selection of clients. With Whittle and with A+ America – a start-up fundraising company where he served as Vice President – John worked extensively in building mutually beneficial marketing programs focused on families with school-age children.
John’s work has been instrumental in helping School Family Media consumer brand partners connect with PTO Today’s parent group leaders and their school communities through sponsored programs such as School Family Nights, Parent Education Nights, and Back2School.
John is a graduate of the College of the Holy Cross and lives in Medfield, MA with his wife and three children.
Sue Dunn, Vice President, Marketing
Sue Dunn brings more than 20 years of marketing and advertising experience to her role at School Family Media. Previously the Senior Creative Director at Monster, Sue has a proven track record in brand building, web site development and interactive marketing for both consumer and B2B brands. With a degree in Journalism, Sue started out as an advertising copywriter, and has spent the better part of her career helping a wide variety of companies position and sell their products and services. Her innovative creative work has been recognized in MIMC, Hatch and Silver Microphone competitions, to name a few.
Since joining School Family Media in 2005, Sue has been instrumental in defining and building the company’s brand messaging, positioning and visual identity and creating marketing programs and communications that speak to all SFM audiences: PTO Today's network of parent group leaders and advertisers, and School Family Media's consumer brand marketers. Sue also leads the creative execution and brand integration efforts for all of School Family Media's consumer-brand partnerships.
Sue is a graduate of Suffolk University and lives in Tucson, AZ with her partner, two kids and dog. When she’s not thinking about marketing…well actually…she’s always thinking about marketing.
Craig Bystrynski, Vice President, Content & Editorial
Since joining School Family Media in 2002, Craig has overseen the broad growth of the company's content efforts, widening of the PTO Today audience and strengthening our connection with parent group leaders and their school communities. Craig and his team of editors and writers have earned a reputation for understanding the needs and challenges of involved parent group leaders and parents nationwide. Through an array of media, including print, online, e-newsletters, and custom publishing, they deliver the kind of informative, engaging content with a hands-on focus for which School Family Media has become known.
Craig has more than 20 years of experience as an editor and publisher. He has been lead editor on the launch of eight magazine titles and websites. He has been a featured speaker on magazine launches at the Folio: publishing conference and has been quoted in a variety of media outlets on school and parent-teacher topics. Craig is a graduate of Colby College and lives in Natick, MA.
John Williams, National Sales Director
John has been with PTO Today since 2001 and brings more than 25 years combined magazine and advertising experience to his role. John’s vision is to help our clients achieve long-term growth in this market as the result of strategic collaboration, planning and execution through the variety of marketing and advertising vehicles available through PTO Today. Through his tenure at PTO Today, he’s worked with a variety of clients including: Target, Coke, General Mills and Campbell’s.
A graduate of Ithaca College in New York, John and his wife Christine live in Franklin, Massachusetts with their two school-age children, John and Laura.
Nancy Sousa, General Manager
A former "schools" manager for a Boston-based fundraising company, Nancy has spent the better part of the past 20 years in management. In her school role, Nancy acquired an appreciation for the passion and devotion of school volunteers. With PTO Today, Nancy takes care of nearly all aspects of school customer support and is the guiding force behind our Parent Group Expo Events.
A graduate of Salem State College, Nancy lives in Tewksbury, MA with her husband Dean. Nancy also serves on the Board of Directors of the Massachusetts-based nonprofit, Arts are Essential, committed to keeping the arts alive in our schools.
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