Key Staff

Ed Coburn, President, PTO Today

Ed Coburn

Ed Coburn has spent his career growing and operating media businesses. Ed began his career at Cahners Publishing Company, a pioneer in the field of qualified-circulation media. He has started and grown two niche media businesses, was the Publishing Director of the Harvard Health Publications division of Harvard Medical School, and most recently spent three years as a strategic consultant for Mequoda Systems working with multiplatform media businesses to develop and implement profitable marketing, publishing, technology, and business model plans.

He comes from a long line of teachers and has extensive experience in school and community involvement in both elected and appointed positions. He is also a father of three, two of whom are educators.

Ed has been a board member and Past President of the Specialized Information Publishers Association, as well as a director of the Content Division of the Software & Information Industry Association. He holds a degree in Government from Cornell University and an M.B.A. from Babson College.

John Driscoll, President, School Family Media/Teacherlists

John Driscoll

John Driscoll was an original investor in and adviser to School Family Media in 1999, and joined the firm full time in 2001. He brings more than 20 years of sales experience to his role managing corporate programs that benefit schools and school parent groups. He led the development and growth of SFM’s award-winning School Family Nights® program, as well as Back2School,, and more. He has developed custom programs connecting companies such as Proctor & Gamble, American Express, Target, Disney, and Kellogg’s to parents and families with school-age children.

John has been a featured speaker on the topic of marketing to moms at national conferences, and has been featured in industry publications such as Ad Age, Marketing Sherpa, and Mediapost. John graduated from the College of the Holy Cross and lives in Medfield, Mass., with his wife and three children.

Kathryn Lagden—Vice President, Content and Marketing

Kathryn Lagden

Kathryn Lagden re-joined School Family Media in 2014 to lead digital initiatives and help integrate digital strategy across the company. Kathryn has more than 15 years of experience managing online operations, digital marketing, and social media for various clients and companies. She previously worked for SFM in marketing and web operations in a variety of full-time and contractor roles.

Kathryn is currently co-chair of the Women in Tech peer-to-peer group for Silicon Halton. A graduate of McMaster University, Kathryn lives in Burlington, Ontario, with her husband and two sons and is an active member of her school’s parent council.

Paula Mullen—Senior Director, School Side Services

Paula Mullen

Paula Mullen joined School Family Media in 2004, bringing with her more than a decade of experience in customer service support for various companies, including Talbots. She began her career as an elementary school teacher and has remained actively involved in education. She has been a parent volunteer in local schools, served as PTO president, and is a long-time member and chairperson of the Franklin, Mass., school board.

Paula’s experience gives her a deep understanding of the challenges facing schools, PTOs and PTAs, and parents. Her leader support team focuses on helping parent-teacher group leaders meet those challenges and giving them the information they need to take advantage of the unique resources offered by SFM.

A graduate of Emmanuel College, Paula lives in Franklin, Mass.

John Williams—National Sales Director

John Williams

John has been with PTO Today since 2001 and brings more than 30 years of combined magazine and advertising experience to his role. John’s vision is to help our clients achieve long-term growth in this market as the result of strategic collaboration, planning, and execution through the variety of marketing and advertising vehicles available through PTO Today. Through his tenure at PTO Today, he’s worked with a variety of clients including the NFL, Yankee Candle, Hershey’s, Otis Spunkmeyer, Box Tops for Education, World’s Finest Chocolates, Labels for Education, and more.

A graduate of Ithaca College in New York, John and his wife live in Franklin, Mass., with their two children.

Meet our key staff and leader support team. Visit