Expo Events

Exhibitor FAQs

 

Where are the Expos taking place this year?

We are holding 14 Parent Group Expos in 2012.

February 28
March 2
March 6
March 8
March 13
March 15
March 23
March 27
April 3
April 10
April 17
April 20
April 24
May 2
Chicago, IL (Oakbrook Terrace, IL)
Atlanta, GA
Houston, TX (Conroe, TX)
Lakeland, FL
Edison, NJ
Reading, PA
Charlotte, NC
St. Louis, MO
Columbus, OH
Dallas, TX (Mesquite, TX)
Milwaukee, WI (West Allis, WI)
Novi, MI
SF Bay Area, CA (Pleasanton, CA)
Boston, MA (Marlboro, MA)

What time are the Expos?

The Expos run from 9am — 2:30pm.

 

How do I register as an exhibitor?

Click here and follow instructions. Space is not considered confirmed or guaranteed until full payment is received and you have received a confirmation email.

 

What type of space is available and how much does it cost?

We have two types of space available – booth space and tabletop space reserved for A&E/non profit exhibitors.  Booths are available as standard or premium.

Pricing:

Premium - $1,000 (Corner booth)
Standard - $900
Tabletop - $400

(A & E/Non-profits only)

 

What is the difference between a standard and premium booth?

The difference between a standard and premium booth is the positioning of the booth (the size is the same.)  A premium booth is located on the end of a row whereas a standard unit is located in the middle of a row between two exhibitors. A premium booth is a corner unit so your display will receive two sides of visibility.

 

What is included in my booth space?

  • One standard 8’ deep x 10’ wide space
  • 8’ high backdrop
  • 3’ high side drape booth divider
  • One 6’ clothed and skirted table
  • Two chairs
  • One wastebasket
  • One standard company sign
  • Four exhibitor badges

 

What is NOT included in my booth space?

Electricity
Internet Service
Carpeting (Note: Carpeting is included in Chicago.)
Extra tables, chairs, etc

These can be purchased through the decorator by downloading the order form or brought in from your own supply.

 

What is a tabletop space?

A tabletop space is the top of a standard banquet table that can be reserved for flyers, brochures, and other displays. Tabletop displays are reserved for Arts & Enrichment companies and Non-profit organizations only.

 

Can anyone rent a tabletop space?

No. Tabletop spaces are strictly reserved for companies whose programs are meant to enrich the school curriculum or companies who have non-profit status.  Fundraising, School Supply, Playground, Home Demonstration companies, etc. are not eligible to reserve tabletop space.  Exceptions will not be made.

 

What is included in a tabletop space?

  • One banquet table, skirted w/ tablecloth
  • Two chairs
  • Two exhibitor badges

 

If I reserve a tabletop space, can I order electricity?

Yes. Electricity is available for an additional fee and can be purchased through the decorator.

 

What can I expect for attendance?

Each event will draw hundreds of K-8 grade school parent group leaders from the surrounding region. These leaders are the key decision makers for things such as fundraising, arts & enrichment, playground/school grounds renovations, teacher appreciation, etc.

 

What types of exhibitors will attend?

The exhibitors will be fundraising, playground, school supply, financial services, insurance, arts & enrichment, sign and software companies as well as other companies targeting the parent group market.

 

How many exhibitors will attend?

Each event will have approximately 100 exhibitors.

 

Are exhibitors allowed to sell their product directly at the show?

While the attendees will not come to the show planning on purchasing items, you are allowed to sell your products at the show. Sales tax is the sole responsibility of the exhibiting company.

 

Will I be given a list of attendees after the show is over?

The attendee list is reserved for Expo sponsors only. If you are interested in becoming an Expo sponsor, please contact John Williams at

 

How can I obtain attendee contact information?

Pre-registered attendees will be given convenient networking labels with their name, school name, and email address (optional) printed on them. You can obtain this information by requesting a networking label from each attendee that stops at your booth or by hosting a raffle that requires each attendee to provide their contact information.

 

Will raffles be announced at the show?

Raffles are the sole responsibility of the exhibitor and will not be announced at the show.

 

Do you have any suggestions on getting the most out of exhibiting at an Expo?

 

  • Plan your display ahead of time to decrease the time it takes to set-up. 
  • Create an interesting display.  Some vendors will have professionally designed booths while others will simply place their products/literature on a table.  Whichever you decide, the key is to create an eye-catching display that draws the attention of the attendees.
  • Provide product samples when possible.  Many vendors choose to give out product samples at these events.  This can help reinforce your product, even after the attendee has left the event.
  • Schedule enough staff.  You can expect consistent traffic throughout the day.  Adequate staffing will allow you to temporarily leave your booth without losing out on potential leads.
  • Do some pre-show marketing.  Advertise on your website and in promotional materials so attendees will know to stop by your booth.  Existing customers visiting the show can also be a great resource for “selling” to new leads.
  • Be sure to follow up on leads in a timely fashion.  Act within a week of the event, while your company is still fresh in attendees’ minds.  Be sure to send out promised materials.

 

Will there be any scheduled breaks (i.e. lunch) during the day?

No, there will not be any scheduled breaks.

 

Are food and drinks available?

Yes, food and drinks are available for purchase at the concession stand within the building.