We Know the PTO and PTA Market Inside & Out

Creative Marketing Solutions for Every Business and Budget

: 800-644-3561 ext. 201

: advertise@ptotoday.com

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Meet Hundreds of PTO and PTA Leaders

One-day event and expo for parent group leaders and booster clubs looking for products, services, and programs from businesses like yours!

Reserve a Booth or Get pricing info

Frequently Asked Questions

We are holding four events this fall. Our full spring 2018 lineup will be announced at a later date.

Houston (Humble), TX - 9/19/17
Atlanta (Duluth), GA - 9/26/17
Secaucus (Meadowlands), NJ - 10/3/17
Chicago (Oakbrook Terrace), IL - 10/19/17
PTO Today Live runs from 9 a.m. to 2 p.m.
Setup is the day before the event from 3 p.m. to 6 p.m. or the day of the event from 7 a.m. to 8:30 a.m.
Click here and follow instructions. Space is not considered confirmed or guaranteed until full payment is received and you have received a confirmation email.

We offer traditional booth space as well as our tabletop option, which is available exclusively for Arts & Enrichment and nonprofit organizations.

Pricing:

$975 for a standard
$1,125 for a premium/corner
$1,460 for a double standard
$2,000 for a double premium booth
$295 to $400 for a tabletop (nonprofit and arts & enrichment organizations only) based on location

  • One standard 8' deep x 10' wide space
  • 8' high backdrop
  • 3' high side drape booth divider
  • One 6' x 2.5' clothed and skirted table
  • Two chairs
  • One wastebasket
  • One standard company sign
  • Up to 4 exhibitor badges
The difference between a standard and premium booth is the positioning of the booth (the size is the same.) A premium booth is located on the end of a row, whereas a standard unit is located in the middle of a row between two other exhibitors. A premium booth is a corner unit so your display will receive two sides of visibility.

Electricity
Internet service
Carpeting
Extra tables, chairs, etc.

These can be purchased through the decorator by downloading the order form or brought in from your own supply.

A tabletop space is the top of a standard banquet table that can be reserved for flyers, brochures, and other displays. Tabletop displays are exclusively reserved for arts & enrichment companies and nonprofit organizations only. Tabletop space is not a full 8x10 space and is typically positioned in the rear of the hall.
No. Tabletop spaces are exclusively for companies whose programs are meant to enrich the school curriculum or companies who have nonprofit status. Fundraising, school supply, playground, home demonstration companies, etc. are not eligible to reserve tabletop space. Exceptions will not be made.
  • One 6' x 2.5' clothed and skirted table
  • Two chairs
  • One wastebasket
  • One standard company sign
  • Up to 2 exhibitor badges
Yes. Electricity is available for an additional fee and can be purchased through the decorator.
Each event will draw hundreds of K-8 school parent group leaders from the surrounding region. These leaders are the key decision makers for things such as fundraising, arts & enrichment, playground/school grounds renovations, teacher appreciation, etc.
The exhibitors will be fundraising, playground, school supply, financial services, insurance, arts & enrichment, and sign and software companies as well as other companies targeting the parent group market.
Each event will have approximately 100 exhibitors.
While the attendees will not come to the show planning on purchasing items, you are allowed to sell your products at the show. Sales tax is the sole responsibility of the exhibiting company.
The attendee list is reserved for event sponsors only, however you can be included in a post event follow-up email that goes out to all attendees as well as parent group contacts in the area who were unable to attend (minimum 3,000) for $199. If you are interested in this opportunity, please contact John Williams at
Preregistered attendees will be given preprinted networking labels with the contact information provided at the time of registration. You can obtain this information by requesting a networking label from each attendee who stops at your booth. Be sure to bring a notepad to capture contact information for on-site registrations. Suggestions to get more contacts per show include raffling items off at your booth.
Non-sponsor raffles are the sole responsibility of the exhibitor and will not be announced at the event.
  • Plan your display ahead of time to decrease the time it takes to set up.

  • Create an interesting display. Some vendors will have professionally designed booths while others will simply place their products/literature on a table. Whichever you decide, the key is to create an eye-catching display that draws the attention of the attendees.

  • Provide product samples/branded giveaways when possible. Many vendors choose to give out product samples at these events. This can help reinforce your product, even after the attendee has left the event.

  • Schedule enough staff. You can expect consistent traffic throughout the day. Adequate staffing will allow you to temporarily leave your booth without losing out on potential leads.

  • Do some pre-event marketing. Advertise on your website and in promotional materials so attendees will know to stop by your booth. Existing customers visiting the event can also be a great resource for “selling” to new leads.

  • Be sure to follow up on leads in a timely fashion. Act within a week of the event, while your company is still fresh in attendees’ minds. Be sure to send out promised materials.


Questions?

For more information or to discuss how we can design a custom plan for your business, contact John Williams, National Sales Director, PTO Today.

(800) 644‑3561, ext. 201

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