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School parent group leaders recognize and respect PTO Today Magazine as the only media resource in the country 100% dedicated to serving their unique needs. Over 83,000 key decision makers turn to PTO Today Magazine issue after issue for the latest parent group tools, tips and advice — not available anywhere else.
PTO Today Magazine is the only magazine that reaches active parent group leaders at all 83,000+ K-8 schools across the country 7 times a year: August, September, October, January, February (Buyer's Guide - Bonus Distribution), March and April.
Avid, loyal readers guarantee high readership
Readex, a nationally recognized independent research company specializing in the magazine publishing industry, has completed a national survey of school parent group leaders. The results reinforce what readers have been telling us for years…PTO Today Magazine is truly an invaluable resource.
- 83% of respondents report reading 1/2 or more of each issue, which is significantly higher than the industry average of 60%
- 70% of respondents pass their issue of PTO Today on to at least one other person
- 72% of respondents save their issue for future reference
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