A budget‑friendly option that gets results for any size business.
Businesses large and small rely on the PTO Today Idea Pack to cost-effectively reach parent group leaders across the country, or in a specific geographic region. And we've made it even better! Now with a new, larger mailer, 4-color front and back, and quality stock, your ad has more impact. And, for pennies per school, there's no better way to reach exactly the right audience for your business.
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Distributed Twice per Year
The Idea Pack is distributed in August and January to 83,000 K-8 schools nationwide (plus “bonus” distribution to 4,000 highly engaged leaders). Select one or a combination of 8 target regions for your marketing needs.
High Quality Leads
In a recent online survey, 68% of respondents said they have visited a company website or contacted a company directly after learning about them through the Idea Pack.
Cost Effective Reach
Target your message exactly where you want it …and save money because direct mail costs are spread among all participating advertisers.
The idea pack is great! When I am running out ideas for our PTO, I thumb through the card deck to get fresh ideas or be reminded of what is out there to try.
Kim Neilson, PTO President
Downey Elementary School – Downey, ID
Having all the company ads in this single place is great. I pull out the ones that are interesting so I can research them later.
Nanette Stevens, PTA President
Brooks Global Studies - Greensboro, NC
The PTO Today Idea Pack is very helpful in identifying companies and resources of which we wouldn't otherwise be aware.
Teresa Pasdach, President
Thomas Miller Elementary School - Lafayette, IN
Always on time and on budget.
PTO Today will print, package and distribute your special offer, mini-ad or business reply postcard – always on time and on budget.
For more information, or to discuss how we can design a custom plan for your business, contact John Williams, National Sales Director, PTO Today.
(800) 644‑3561 ext. 201