Sponsors: We started by asking our parents to check with the companies they work for to see if they would be willing to jump on board. We created a sponsor letter and just spelled out what we were doing, asking for, raising the funds for, and the benefit to their company (advertising). We also sent request letters to local businesses near the school especially those that our parents frequent. Often times, if you add that your group is a non-profit and include your information the business can then claim the donation on their taxes. We asked for $250.00 from sponsors and then put their company name and logo on the back of our t-shirt. (make sure you order a t-shirt for the owner:) As for the prize donations, we asked in the same letter if the company would rather make a prize/cash donation and we would be happy to pick up that donation. We had a few parents that would do follow up calls. Often, if a parent makes an effort to stop by the place of business to inquire about the letter that was sent, the owner/manager will hand over a donation. You need some go-getter parents. Make a list of all the companies and the contact at each one so that way you can reference that each year as well as the future parent planners. Also, if you can advertise the businesses that donate on a "Thank You" board out in front of the school, or add to your parent group website, or your school directory or newsletter that is always beneficial and another selling point in your initial letter. Be sure to send Thank You notes to all that donated and let them know how your school did, that will go along way and help for future donation requests. Hope this info helps.