Re: New and looking for some ideas.
I've belonged to a PTO that charged dues, PTO with no dues, and PTA with dues.
My elementary school PTO charged minimal dues and ran a membership drive each fall. There wasn't necessarily a theme, but there was a big class contest based on which class had the biggest percentage of family members. (Memberships were family, not individual and were very minor costs like $3-$8 depending on the year and what was included.)
So our empahsis was around the class contest, using posters as big scorecards.
The membership drive was mostly a marketing effort and an opportunity get people committed. The funds were incidental.
One of the perks of membership was that you recieved a free copy of the school directory when it was published about a month later. Others had to pay for it - which was about the cost of membership, so why not just join?
Technically, only members could vote but pretty much all our issues were unanimous, so that wasn't too big a deal for us. As far as activities, volunteering, communications, etc. - all the families were involved. There was no big distinction between members and non-members.
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