Marketing Must-Dos for PTOs and PTAs

Build your group’s reputation with families, and you’ll find it easier to get them involved.

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Your parent group is committed to involving parents, planning great events, and running thoughtful fundraising programs. But what if families don’t know anything about your parent group (or even worse, if they have a bad impression)? All that effort will be lost. That’s where marketing comes in.

We know “marketing” can sound intimidating, but it doesn’t have to cost a lot of money or take a lot of work. We’ve collected eight top ways to promote your group effectively within your school community, along with actionable steps for each one.

Get our top PTO marketing must-dos and start spreading the word about your group’s good work!