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The Language of Leadership

To grow your group, have a focused message and then match actions to words.

by Craig Bystrynski
Communication matters. Yet it’s one area parent group leaders often give little attention. Ask uninvolved parents what a parent group does, and the most common answer is likely to be “raise money for the school.” If that’s what your group wants to be known for, don’t worry about communicating. You have already achieved your goal....

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