What will be the first communication parents receive from your PTO this fall? What impression will it give? What spirit will it convey?
That's my question for you this week, as I think it's one of those things that can make or break a whole year of PTOing. Will parents get the sense that your group has its act together and is serious about doing really good work (in a fun, organized manner)? Will they get the sense that you're all about serving the school and serving parents and creating community? Will the tone be upbeat and optimistic and appreciative?
Or will the first impression be you asking for money? Or you asking for anything? Will you come across as somewhat disorganized or even pessimistic?
If it's the latter, trust me, you won't be the only group -- and yes, I know how busy you are and how little help you may have. But that's a recipe for a whole year of struggle. Folks won't say it right to you, but people are attracted to fun and put-together and welcoming groups. And they generally stay away from those people or groups that make them feel put-upon or that come across as scolding or needy. Is it right? No -- parents should get more involved because it's the right thing to do. But the reality is that more parents get involved when you as a parent group make that involvement more attractive.
Your first impression can go a long way to making it so. We have a ton of good content on communications and first impressions. And check out this list of 38 ways to start the year right.
