My Tip of the Week: Make Your School Auction A Successful Community Event

by Tim Sullivan

02/07/2016

I'm a big fan of school auctions. They can be effective fundraisers, and better yet, when done right, they can be great community builders. That can be even more valuable than the dollars and cents.

How many times per year does your group of supporters get together socially without the kids? Very few, right? Your auction provides a great venue for that. Take full advantage.

If you price your dinner tickets sky high, then you are going to discourage attendance and change the feel of your whole event. It clearly will only be about fundraising. Instead, price the dinner tickets as low as you can (right at your cost, even) and encourage as many parents to come as possible.

More attendees always means more bidders and excitement (and more overall dollars made), but it also can help create the kind of everyone-working-together spirit that does wonders for your school for the whole year.

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