If you're not actively defining your group, then assumptions and rumors will rule. And guess what? The assumptions will almost always lead to less involvement and fewer volunteers. Here are three key topics you should address early, openly, and frequently if you want long-term success:

1. Say (out loud) that you are not a clique. Apologize in advance if anything you do or say or write sounds clique-like and assure all parents you'd love their help. Add that if something seems cliquey, it's a mistake and you'd like parents to tell you about it and help you fix it. I can't tell you how many PTO and PTA leaders tell me they desperately want more help, and how many parents tell me that it seems that the leaders don't want help. It's a communication gap -- address it! Here's more on cliques and your parent group.


2. Raising money? Never stop talking about why! Focus on your good work and your cause. If you have a specific purchase in mind, make that clear. If you're fundraising for your general fund, make sure it's really obvious where those dollars go and how much you are helping the kids and the school and the staff. All of our best advice is on our fundraising page.


3.  Address the fear of commitment. Many good potential volunteers stay away because they fear one hour will turn into a lifetime. Be a group that celebrates the one-hour volunteer and doesn't make that volunteer feel guilty or trapped. Say it repeatedly -- and mean it! Read Confront the Fear of Quitting for more on that.