Fundraising Strategies Archive

From choosing the right fundraiser for your school to planning and executing a great event, we help you do it right to maximize profits for your PTO or PTA. Find more helpful tools and info on the Fundraising Strategies & Planning resources page. (For parent group fundraising ideas, see the Fundraising Ideas & Profiles archive.)

Articles with a plus sign () are available to PTO Today Plus members only.

• The Fundraising Salesperson and Your PTO - Fundraising reps have a lot of expertise in their field; take advantage of it to maximize your profits.
• How To Run a PTO Garage Sale - Valuable step-by-step tips and advice for a smooth, profitable PTO or PTA garage sale.
• Rev Up Your Clip & Save Fundraiser - Clip-and-save fundraisers are a popular way for parent groups to support schools without selling anything. The key is to choose the right program and motivate your school community to get involved.
• Use the Internet To Boost Your School Fundraiser - Online tools can help PTOs and PTAs reach more people and make selling easier.
• PTO Fundraising Takes Customer Service - Forget guilt; finding the right product, then selling it the right way, will raise more and make a better impression.
• Put Parent Involvement Before Fundraising - Too much fundraising talk can take the focus off your primary goals.
• Online Contests: How PTOs and PTAs Can Win - It takes a lot of effort, but some school parent groups are winning big in contests with online voting.
• How To Choose a Fundraiser - There’s more to fundraising strategy than finding the biggest profit. We outline what you need to know to pick a program that’s right for your group.
• 9 Tips To Increase Fundraising Sales - Fundraising representatives are great sources for tips on how to boost your fundraising success. Here are some of their ideas for increasing student participation and generating more sales.
• How To Choose a Fundraising Company - When it comes to fundraisers, one size doesn’t fit all. Finding a vendor that will help meet your school’s specific needs and goals is key.
• How To Write a Press Release - Get more publicity for your next event with these simple steps for contacting the media.
• What I Know About Fundraising - Getting a few important basics right will make the biggest difference for the success of your parent group’s fundraising efforts.
• Good Fundraising Is More Than Just Profit - Don't choose a fundraiser for your group based on profit percentage alone.
• Easy Money Comes at a Price - If it looks like easy money, it'll probably cost your parent group.
• Fundraising Help From Local Businesses - Partnering with neighborhood businesses for donations, discounts, or manpower can increase fundraising resources—and build a connection between the parent group and the community.
• Build Support for Your Product Fundraiser - It takes more than good organization to have a successful sales fundraiser; get better results by creatively promoting yours to families and the community.
• Fundraiser Ratings: What's Right for You? - A comparison of various fundraisers based on the amount of work needed, the potential rewards, and other key factors.
• Save Your Sagging Fundraiser - How to revitalize a fundraiser—or make a smooth switch when the time has come.
• Rate Your Fundraiser - Not all fundraisers are created equal. Does yours fit your needs? Take the quiz to find out.
• Picking Your Fundraising Partner - By following some key steps before committing to a fundraising company, you'll ensure that your group ends up with the right match.