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My Tip of the Week: Rethink PTO and PTA Meetings

Thursday, March 18th, 2010


Are your meetings the worst part of your PTO job? Have you been doing them the same way for years? Do folks dread the second Tuesday of the month (or the first Wednesday, or whenever)?

Making meetings work is a frequent challenge for all parent groups, and my advice this week is to think differently. There’s no global law that says you have to read last month’s minutes at every meeting. Use your website and email to distribute them beforehand.

There are all kinds of sacred cows (the budget report, having the meeting every month in the first place) that you can choose to change. I loved this post on our message boards last week — read how this group is approaching meetings in a new way. Can you borrow some of these ideas? Their approach may or may not be right for your group, but it’s a great example of thinking differently.

I bet you’ll also like these resources from ptotoday.com on making meetings better:

If something isn’t working, don’t be afraid to change it up. Often that kind of spirit can spread throughout your group and lead to surprisingly great results.

My Tip of the Week: Involve Kids in Middle School PTO Event Planning

Friday, March 5th, 2010

Being a middle school PTO leader is challenging. The standard tactics to bring parents in — family events and doughnuts with dad — don’t work as well when the kids’ hormones are kicking in and being seen with Mom or Dad becomes a prison sentence.

That pressure from the kids not to attend events is very real, and if you want to have success with parents of older kids, you really need to address it. My best advice: Bring those older kids into the process. What kind of events would they find cool? What do they want you to do? Can they help you plan it? Can you even make it seem like it’s their event?

One of our Parent Group of the Year winners from a few years back was a middle school group that created several great student events with lots of different activities, including separate overnight parties for the 6th grade girls and boys. The fact is that parents participated and volunteered, parents attended, and connections were made.

If parents are connecting and getting involved at school and meeting teachers, that’s the result we’re looking for. If you have to have a Survivor contest or American Idol night or an all-night Xbox party to make those things happen, then go for it. Involvement does change at the middle school level — but if you’re creative and flexible, it doesn’t have to go away.

Survey – Help us Help Parent Groups

Wednesday, March 3rd, 2010

Hello All –

Would you mind taking 5 minutes to help us help you and other parent group leaders?

There’s a link to a quick survey here: Parent Group Leader Survey

We haven’t done this in a while, but it’s always helpful to get an update on the latest with parent groups and parent group leaders. What you’re doing. How you’re using the web and technology. What we can do for you? All that good stuff.

Really appreciate your taking the time to help us out. Confident that you’ll see the results in the next few months as we plan our next advancements here on the site and beyond.

My Tip of the Week: Re-Evaluate how you Communicate

Friday, February 26th, 2010

I have an assignment for you this week — check out the last four or five PTO emails or notices home and see what kind of message you’re sending about your group’s DNA.

We talk a lot about making our groups more welcoming and trying to bring more parents into the volunteering fold. But are your messages home supporting those goals?

Funny thing is, I’m talking about little things: Do you start with a welcome? Do you always close with a sincere thank-you? Are you preachy or do you use guilt tactics (”It’s hard to believe that in a school with 400 children, we can’t get 10 volunteers”)? (I wrote a column a while back about avoiding guilt recruiting.) Or do you remain positive even when the frustrations of a long year are getting to you? Do you take the time to be careful with your editing and to try to write well?

These are the simple things that play a role in how you’re perceived by parents at your school. Tone tells a story about your group. Careful editing says your group believes its work is important.

I know you’re busy. And I know it’s hard to stay positive when you’re working so hard and facing obstacles and complaints along the way. But these little things do matter.

My Tip of the Week:Share Ideas with Other Leaders

Wednesday, February 17th, 2010

Where do you get all your ideas? That’s a question our editors hear often, and the answer is simple: We get them from you. We now have close to 600 articles on ptotoday.com, and nearly all of them were written because parent group leaders were willing to share ideas and talk about what works and what doesn’t.

One of my favorite sections of the website is the Idea Bag. It’s a large collection of ideas on a wealth of different topics, from parent involvement to teacher appreciation to great events to meetings to fundraising. Some of the ideas were compiled by our staff, like the list of six ideas for spring family events. But most of them were submitted by individual parent group leaders. One of my favorites is the dads’ reading night, shared by Lora Lakin of the Rockford (Minn.) Area Schools. Fathers came with their kids to hear books read by prominent community dads, like the fire chief. They also spent some time learning what the school library had to offer and how to use the online card catalog. What a terrific involvement event!

If you haven’t done so already, check out the Idea Bag and don’t forget to share some of your own ideas. Things that seem old hat to you may be new to a lot of other parent group leaders.

That’s my tip for this week-share with other leaders. Whether it’s on ptotoday.com or at a meeting over coffee with PTO folks from other schools in your district, sharing ideas helps everyone involved.

My Tip of the Week: Give Your Next Job to a New Volunteer

Wednesday, February 10th, 2010

Are you taking up your parents and supporters on their offers to help your group? Every parent group says it wants new blood, but tons of parents complain that parent groups are cliques — so something isn’t connecting. My column on cliques has more about this dilemma.

I bet sometime last fall you formally (using an interest survey form) or informally (like at Open House) asked parents whether they’d like to help. And I bet that lots of parents said yes. They checked off some boxes on your form or told you to call if you needed someone to help out.

My question for you: Have you reached out to them personally and purposefully since then? Have you used those forms to recruit your new volunteers? Or have you fallen into the easy habit of counting on your regulars and your friends because you’re so busy and it’s just so much easier to rely on those familiar faces?

That’s how clique reputations are earned. You don’t mean to seem closed, but that’s the impression you can give off. What you don’t want to happen is to get to May or June and have parents saying “I told them I’d help, but they never asked or called.” Ouch.

This is the time of year to take those forms back out and dust off the email lists and reach out to every parent who has expressed interest. Find them a job — hopefully a fun, energizing job — and make this an involvement-growing year. It’s worth it.

My Tip of the Week is Actually More of Question

Thursday, February 4th, 2010

I have a question for you this week and figured you might also be interested in the results: Does your PTO or PTA or school organize community service efforts? Food drives, hat and mitten drives, holiday presents for the needy? That kind of stuff.

I’m always impressed by the creative efforts of schools and parent groups when it comes to serving others. Would you mind sharing a quick snippet of what you do on our message boards? I bet you can get some new ideas for your own group from this thread, too.

You might also like this article we ran a while back on a knitting project for patients at a children’s hospital.

We hope to have some great new tools for you in 2010 on this front, and this early research will be a big help. Thanks in advance.

My Tip of the Week: Give Your Teachers a Valentine

Wednesday, January 27th, 2010
courtesy of stockx.chng

courtesy of stockx.chng

Usually I save my annual “candy bar poem” tip for Teacher Appreciation Week, but I actually think it may be even better as a Valentine’s Day gift for the teacher’s lounge. With the candy and all, y’know?

So here is my very favorite teacher gift idea from PTOs and PTAs — the Candy Poem. Click through to take a look, but basically it’s a creative thank-you where key words are replaced by their candy equivalents. (We think you should be paid “100 grand.” You help make our kids “Smarties” instead of “Dum Dums.” You get the picture, right?)

It’s fun to make, fun to receive, fun to eat…and the message is dead-on. Hope you can make great use of it at your school. And, of course, if you think of your own new verses, please share them on our Message Boards. We also have a few ideas for your school Valentine’s Day celebration.

Spirit Cups, Spring Fundraising and Product Quality

Tuesday, January 26th, 2010

We’ve been working with these guys at Spirit Cups Fundraising for a while now, and I really like the product. Might be because I’m a college sports nut, but I know I’m not alone in that.  The real reason, though, is the uniqueness and the quality. Plus these folks seem like good guys.  Worth a look  if you’re looking for an add-on spring fundraiser.

Reminds me of a key point when it comes to choosing your fundraiser.  Profit matters – sure.  As does service — definitely.  But the third key is the product you choose.  Is it interesting?  Is it of high quality?  Is it something your supporters use  (not *can* use but *do* use).  If it’s a food item, have you tasted it?  Was it great?  The Spirit Cups guys gave us some cups back in the fall. My family of four kids have been using and abusing ever since, and they’re still in great shape  (the cups, that is; the kids are another story :-) ). Had I purchased them in a fundraiser, I’d be a happy customer right now.

Many supporters will buy from you the first time because they trust you and support your cause, but for long-term success you want to treat your supporters right with good quality products at a fair price and with great service.  There are lots of options out there that satisfy on all counts.  Are you making sure that your fundraising choices measure up on all three?

Good luck in your spring efforts.

My Tip of the Week: Take Advantage of the 2010 Back2School Program

Wednesday, January 20th, 2010

b2spicYes, I know it’s still January, but this is actually when we start accepting registrations from groups who want to sign up for our very cool annual Back2School package of know-how for your group and giveaways for your parents. You don’t want to miss this one.

Complete details on Back2School 2010 are here on the website. The program does fill up, and we have to turn away groups every year.

As a summary, the centerpiece of the Back2Schoool offering is Jump In! magazine, which is written to help parents make it a great school year. How and why to get involved. Tips for communicating with teachers and helping the kids succeed in school. Lots of stuff. You get one copy for each parent in your school to hand out from your parent group. (Check out some sample Jump In! articles and other content.)

We also provide custom materials to help you make the most of back-to-school night and ideas on kicking off a great involvement year for your PTO or PTA. There are usually extra giveaways from our sponsors and supporters, as well, which are always nice. And all of it is completely free for K-8 PTOs and PTAs.

Again, here’s the link for learning more and signing up. Hope we can help you take advantage.