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PTO Today

Helping Parent Leaders Make Schools Great

Archive for the ‘Back to School’ Category

Parent Involvement Success in Minnesota

Tuesday, April 29th, 2008

I don’t know if Ana Markowski has been reading PTO Today and our parent involvement pages, but — man-oh-man — does she ever get this stuff! I just loved reading this comprehensive piece in Minneapolis Star-Trib detailing how Markowski and her PTO have involved more and more parents by getting creative, being fun, and *serving* parents — those are the key ingredients for every group.

This one’s well worth the read for all leaders. Have you (or can you?) been instituting any of these habits at your school?

Growing Involvement — YouTube-style

Thursday, April 24th, 2008

Here’s a new twist (and I bet it will be the first of many of these). Talented volunteer puts together a video selling the importance of volunteering at school. Professional editing and a soundtrack make it really slick. Love it! I feel like I’m watching Oprah:

We’ve always said that if announcing: “Meeting next Tuesday at 7PM” is your main involvement-building strategy, then you’re in trouble. These guys clearly get that.

Free program to help make Back2School 2008 a success

Thursday, January 17th, 2008

Jump In!

Registration is now open for our Back2School 2008 program!

We launched this program last year and it was a resounding success . Groups loved the tools and resources they received to help make a great first impression on their parents:

          • Copies of Jump In! magazine for your school’s parents – featuring content focused exclusively on helping parents connect with their schools
          • Our Back2School Kickoff Kit and planning guide
          • Professionally designed welcome banner
          • Chance to receive complimentary samples to distribute to attending parents

Folks who participated said the magazine, website, and free samples added a lot of fun and excitement to their event. And of course the more fun parents are having the more involved they’ll become!

Check out the video to see what groups had to say about their experience using Jump In! magazine.

The Back2School 2008 program is free but participation is limited so you’ll want to sign up soon. (PTO Today Plus members are guaranteed a spot but must still go through registration process.)

Principal arrested to get parents involved

Wednesday, October 24th, 2007

There’s a neat story on page 17 of the October issue of PTO Today magazine. Mary Phelan-Jackson, a principal in Hayneville, Alabama, had herself arrested to get parents involved at her school. The only way to secure her release was for at least 200 parents to attend the school open house that week!

It’s a neat idea that received a lot of media attention so we asked Mary to share a few more details. Apparently the idea came from a similar campaign the United Way runs where they lock up public officials until they’ve raised enough money to make their ‘bail’ payment. Mary believes “parent involvement is the key to the academic success of all children” so decided to adapt the focus from ‘fundraising’ to ‘involvement’.

Flyers were sent home with the kids announcing that the school principal was being arrested due to lack of parental support and 200 parents were required to attend the PTA open house to secure her release. The warrant was served and Mary was taken off in a squad car amidst a rally of students pleading for parents to attend the open house.

After coverage in the local media the school office was flooded with phone calls! Some parents wanted clarification and others committed to attending. By 6:30pm that night 214 parents were in attendance and Mary was released from jail.

Sounds like a very successful start to the school year!

Fox Video

Tuesday, September 25th, 2007

So I had this sit-down yesterday with the Fox & Friends crew on TV yesterday. We have the video embedded on the Back2School Blog over on back2school2007.com. Was a cool experience, but — man-oh-man — did they have to put me after both George Lopez and Ben Stein? Not that easy to come off funny and engaging, when you’re following famous comedians. Reminds me of the day last year when I spoke at my son’s first-grade career day. I walk in only to see a fireman in full fire gear, as he shows the kids his ax and the oxygen tanks. Needless to say, “I make magazines” paled in comparison. Alas…

PTO Today…Again

Tuesday, September 25th, 2007

This time on Fox & Friends - a national morning news show. The back-to-school segment will air tomorrow morning at approximately 8:40am EST. Hope you can tune in!

PTO Today on TV

Tuesday, September 25th, 2007

Back-to-school advice was the topic this morning for this Fox Morning Show appearance (see video). Still amazed at how smooth and quick those hosts are — they can make even a stuttering amateur appear a bit less stuttering and amateurish. :-) A lot of the interview tips come from our new Back2School2007.com web site.

PTO Today on TV!

Saturday, August 25th, 2007

Check it out:

http://www.youtube.com/watch?v=YYTL8Fd_zAM

Marketing 101

Tuesday, August 21st, 2007

This Indiana PTA gets it when it comes to connecting with parents and creating community. This back-to-school bash is the first clue. And the membership numbers and fundraising success from the article are the second and third. Amazing how groups who actually invest $$ in free family events and fun wind up with more dollars in the end.

Back-to-School Supplies

Tuesday, August 21st, 2007

Love what this Maryland PTA has done to make sure all its students start school on solid footing — it’s school supplies for everyone! A simple way (though it’s certainly an investment) to do this for next year for your group is by utilizing the supplies-in-a-box programs that we’ve got in our Yellow Pages. Whether your group is paying or parents are opting in and paying themselves, these are nice options.