PTO Today

I’m already sharpening my elbows and working on my pen speed for the upcoming silent auction at my kids’ school. Sad, but true.

Our school has been running an increasingly successful auction gala for five years now. I like it because it helps us support really good work and because it winds up being a fun, grown-up night out with friends — different from when we’re all chasing kids around ball fields or school gyms. (We have a ton of good auction resources on ptotoday.com.)

But there is one area I still don’t get and where I think my group is leaving money on the table. It’s my tip for you this week, if you have an auction: Who says that silent auctions have to end using a clock?

I can’t tell you how many times I’ve had five items I was following and bidding on, with all five spread in different sections of the room. It was impossible for me to get my max bid in for each of those items as the clock ticked down. I usually win the one or two that I stay physically closest to (sharp elbows and fast pen help immensely) but lose the several others across the room. Our school winds up selling those items for less than they could have. Auction profits go down.

The solution: Write into your auction rules that you reserve the right to turn any hotly contested silent auction item into a quickie live auction. If the clock hits the appointed hour and two or more parents are still competing, grab the sheet, hop up on a chair, and take bids. Two minutes later, you’ll know that you got the most dollars you could for those items. Unfair? No way. Not if you disclose it in advance and run it openly. In both cases there is a winner and a loser of the item, but in my system the school maximizes earnings. Which is kind of the point of the auction, no?

Related note — if you’re looking for creative auction items to sell, this list of suggested auction items has been one of our most popular for years.

I’m already sharpening my elbows and working on my pen speed for the upcoming silent auction at my kids’ school. Sad, but true.
Our school has been running an increasingly successful auction gala for five years now. I like it because it helps us support really good work and because it winds up being a fun, grown-up night out with friends — different from when we’re all chasing kids around ball fields or school gyms. (We have a ton of good auction resources on ptotoday.com.)

But there is one area I still don’t get and where I think my group is leaving money on the table. It’s my tip for you this week, if you have an auction: Who says that silent auctions have to end using a clock?

I can’t tell you how many times I’ve had five items I was following and bidding on, with all five spread in different sections of the room. It was impossible for me to get my max bid in for each of those items as the clock ticked down. I usually win the one or two that I stay physically closest to (sharp elbows and fast pen help immensely) but lose the several others across the room. Our school winds up selling those items for less than they could have. Auction profits go down.

The solution: Write into your auction rules that you reserve the right to turn any hotly contested silent auction item into a quickie live auction. If the clock hits the appointed hour and two or more parents are still competing, grab the sheet, hop up on a chair, and take bids. Two minutes later, you’ll know that you got the most dollars you could for those items. Unfair? No way. Not if you disclose it in advance and run it openly. In both cases there is a winner and a loser of the item, but in my system the school maximizes earnings. Which is kind of the point of the auction, no?

Related note — if you’re looking for creative auction items to sell, this list of suggested auction items has been one of our most popular for years.

In our last post Tim talked about the importance of planning out your entire year. Good stuff. Once you have that down, consider thinking about long-term planning for your PTO group. Hot off the “press” is a new article about how to create long-term plans without the headaches. Read that for some practical tips, then check out our new Sample PTO Strategic Plan.

Summer is a great time for thinking about what you want to accomplish this year. It’s important not to get stuck in the brainstorming process, though. If you want your vision to become reality, it’s important to plan. Here are a few tips to help you get started.

Plan out your entire year. Write down all the activities, programs, fundraisers, etc. that you hope to run. Include when they’ll start and when they’ll end. Think about how much each one will cost (or raise), and think about how many volunteers you’ll need for each. You want to make sure that you have a balanced year, that you aren’t caught off guard, and that you have the resources you need at the time you need them. And by the way, it’s OK to change your plan along the way. Starting with a road map makes picking a new route a lot easier.

Plan to build involvement. How will you attract the volunteers you need and the participation you’re hoping for? Getting people connected to the school and to your group through family events and low-key activities is an important first step. Make sure a big part of your plan for the year focuses on building involvement. The better you do that, the easier everything else will become.

Use our tools. We have lots of free planning tools on ptotoday.com. Finances are not a sexy topic, but we have two terrific articles
that walk you through the basics of creating a budget for the year and figuring a budget for a specific event, even if it’s one you’ve
never run before. Our 2 Hour Power volunteer pledge program has proved to be a successful way to build involvement all year long. And ”9-Stress Busting Organization Tips” offers a nice list of objectives to make your year a success.

Had a chance to sit down yesterday with Jon Carson, the founder of web auction services cMarket and Bidding for Good. Before that, Jon was founder of Family Education Network. (Yes, he’s been busy.)

We’ve been following trends with school auctions for years now, and cMarket’s work in that space has been the most interesting recent development. First, it was just adding online bidding to your traditional school auction. That’s worth a look in its own right. More recently, though, the offering has gotten even better, as cMarket now has a host of items that you can add to your auction at no risk to you. Things like vacations and hotel nights that can only add dollars to your auction’s bottom line. I know the auction chairs at my children’s school used cMarket for the first time last fall and – besides some nice results from adding online in general (they placed several of the silent items into an “online only” category) — they also made nearly $1,000 extra just from the items that cMarket added to the auction.

The upshot: if your group is running an auction, definitely worth exploring how cMarket can help you make it better. URL = www.cmarket.com

Let’s face it, PTO school events can make or break your parent involvement equation. A well-planned, well-attended event not only builds community — it brings in more volunteers! Our new Event Planning Kit takes all the guess work out of creating PTO events that rock. Download your free kit today and learn:

• The Power of the Big Idea
• How to Make Your Family Night a Winner
• 36 Ideas for Arts & Science Enrichment
• The Scoop on Field Trips: Getting Organized
• Tips for Better Flyers
• How to Implement an Event Evaluation & Planning Form

And you’re one step closer to achieving unforgettable events in the 2009/10 school year.

Came across this article about a Rapid City Elementary School “joining the green scene.” Kudos go to their PTA group for taking a lead on this initiative in their school.

Working in conjunction with the non-profit organization, Michigan Green Schools, Rapid City Elementary is pledging to be more environmentally friendly and to educate students on the importance of good ecological and environmental practices.

This article is a must read for any school who is looking for ideas of ways to make their school more eco-friendly. Also, lots of great ideas about how to teach kids about conservation and the environment.

Always nice to hear about parent groups involved in Green Initiatives at their schools.

This recent article talks about how the Chipman Middle School planted an edible garden and plans to plant a floral garden in the fall. The school’s blog has some great pics of the project! Love this quote:

We feel proud and satisfied that our committee has achieved a major goal: Chipman Middle School will have a garden which adds beauty to the school campus, softening the cement and concrete; the garden will teach lessons in nutrition, science, discipline and patience; we have learned that we can come from many different places to work together.

Some great ideas. If your PTO or PTA is looking for a way to get families together and make a difference in your school and the environment, check out our Go Green Night kit!

What’s your plan for gathering a great list of parent email addresses this upcoming school year? I can tell you both from personal experience and from hearing from a ton of groups that effective use of email can make a huge difference for your group. Promoting events, soliciting volunteers, communicating key updates — all can be more effective (and easier and less expensive) if you have a good email list.

The trick is that it doesn’t happen by accident. You may want to use an opt-in form so that parents can give you those addresses and give you permission to email. You’ll most likely need a different system (and a separate OK from parents) than what the school itself uses. You’ll also want to talk to your principal now so that she knows and is OK with your plan for communicating via email.

Another step is deciding how you’ll be emailing, where those email addresses will be stored, etc. While some groups still use one member’s email account, that can be very limiting, and better solutions exist. The best example is our new, free Parent Express Email service that manages all the addresses and helps you send good-looking emails quickly and easily. It’s definitely worth a look for the new year.

Simple as it is, I consider email the PTO “killer app” of 2009-10. It’s definitely time to get on board.

If you’ve been reading these tips for a while, you know how much we value parent involvement. The research makes it so clear that increasing parent involvement is perhaps the most important thing your group can achieve.

As your group gets better at involvement, you should think some about how you can increase your impact even more. Some of the most effective first steps to bringing parents in and making a connection are fun, welcoming events like a movie night or a carnival or a spaghetti supper. I’m a big fan of the value of community around a school.

As parents do start getting engaged, though, the research makes a strong case for integrating your family events with academic goals of the school. Now, that doesn’t mean you have to have the language arts teacher droning on to parents about the reading curriculum. But what about a Family Reading Night ? How can you merge other academic goals and your family events? That’s a second-level involvement step that can have an even greater impact at your school.

The whole thing is kind of a ladder. Like getting your kids into swimming — first you get them to the pool, then they dip their toes in the water, then they splash around some, then they can maybe swim a few strokes in the lanes. Creatively connecting the classroom with your family events can be another step on the ladder for your school next year.

Have you been to our clip art gallery recently? Worth a visit — we’ve added lots of new colorful images so you can jazz up your flyers and newsletters.You can download any or all of these high-resolution image files, then resize, crop, or edit them in any way that works for your group’s needs. They’re free for parent group use in print, online, or anywhere else.