PTO Today

Gotta love it when a PTO realizes that involvement takes unique outreach… and then sees great success.

This PTO in Southwest Florida is hosting family events and they’re involvement motto is: “Make it Fun and They Will Come”. How great is that? Check out more about their involvement success in this article.

It’s such a fundamental truth of growing involvement — it starts with the family events. Meetings aren’t the key at all. You can have better meetings. You can have raffles for attending meetings. You can have shorter meetings. But they’re still meetings. When you’re trying to connect with those who aren’t connected, you have to attract them. (Hint: meetings are not attractive.)

This has probably been our number one topic on the site and in our talks (which is why I love this Florida story so much). Looking for more aroud this? We’ve got: My column on why meetings don’t matter nearly as much as most PTOs think. And we’ve got great family event ideas.

If you do nothing else this coming year, think this way. (Now, would someone please help me down of my soapbox???)

I just ran across this t-shirt site (and this one shirt, in particular), and I think I’ve found the best door-prize ever for a Kindergarten welcome event. Cool stuff. Thought I’d pass it along.

Sentencing comes through for former PTA treasurer convicted of stealing $180,000 (yes — nearly 200 grand!) from her group over 5 year period. Appreciate the fact that other officers and school parents prosecuted and advocated for harsh sentencing. However, looks like the sentence will be one year of home confinement.

There are so many basic tips for solid money management for your PTO or PTA, but here’s one straight from the article: don’t have bank statements mailed directly to treasurer’s home. No way!

Is your group protecting its funds?

Wall Street Journal today covers several new fundraising options with a green theme. PTO Today’s expert take on fundraising trends included.

As you’ll see in the article, to me the #1 measuring stick has to be whether the product and company will work as a money-maker, because all the good work you do in your school depends on the earnings you pull in from your fundraiser. Yes, it would be nice to sell only all-natural, recyclable products that also cure homelessness, but that can only be a factor if the fundraiser also works as a fundraiser.

Same key questions should be asked of a green product as a less-green (more traditional product): will it sell? how much will we make? what’s the customer service like? what are return policies? do you have references? how are the forms and delivery and incentive programs handled? etc. The fundamentals remain the same. Fundamentals? Here’s a story we wrote 6 or 7 years ago on the basics of running your traditional sales fundraiser.

Have you used (or are you considerig using) a “green” fundraiser?

Love the spirit and the results of this North Carolina PTO’s efforts. Group put together a fun family event (during summer break, no less) where incoming students brought in books from home to donate to school classrooms.

The results? More than 300 books for the school and a whole bunch of kids already feeling connected to their new community. Nice.

Jersey columnist does a nice job capturing the spirit of a local PTO’s “flocking” event (think: pink flamingos on a parent’s lawn).

Writer includes my take on events like these, but — as happens — the editing process changes things a bit. Basically, I’m a big fan of events like this. Think they add a ton of fun and spirit to a school year, and more fun and more spirit are definitely good things when a PTO is trying to connect with parents.

But even if these events make a few bucks, they shouldn’t be mistaken for fundraisers. Or at least not for good fundraisers. It would take an awful lot of pink flamingos (and more parents than you likely have in your school) to make as much from an event like this as you’ll make from a well-run, more traditional fundraiser. Better to think of your big fundraiser(s) separately from a spirit effort like this. Pink flamingos? Great. A really successful big fundraiser? Great. Pink flamingos as a really successful big fundraiser? Unlikely.

Agree or disagree? Would love to hear your thoughts.

Now, that’s what we’re talking about! Most of our appreciation stories here are of PTOs appreciating teachers or PTO leaders appreciating volunteers. But this Kansas school turns that story (rightfully) on its head with a great, creative appreciative event honoring the PTO. Very cool.

Yup, turtle races. Love the creativity of these PTOers in Massachusetts, who are planning a ton of activities centered on a man-made river (in the schoolyard) with plastic turtles floating downstream. The article contains really good detail on the build-up and plans for the turtle race event, which is a big fundraiser for a new playground project. Nice job.

Story is a great example of the “doing fewer things but doing those things better” philosophy that we’ve written about in the magazine for years. This is the kind of event that — done well — can change the reputation of a PTO for the better.

The PTO at Pine Grove Elementary in Rowley, Mass. knows how to tell a good joke. When the school entered a contest for a makeover of its PE equipment room, the PTO helped produce a video top 10 list of the reasons the school deserved to win. Apparently the message got across, because Pine Grove was named a runner-up in the contest, earning a $1,000 prize.

It’s not the first time the PTO has used humor to make a point. Last fall we wrote about the group’s great communication efforts in our article Send a Powerful Message. One way the group reached out to parents made a big impression–a Letterman-inspired list of the top 10 reasons parents should come to meetings and join the PTO!

Love to see good results from a program we played a (small) role in.  Here’s a great result ($10,000 grant) from this past year’s Love Your Veggies school grant program, sponsored by Hidden Valley.  PTO Today — through our connection with so many schools — helped manage the back-end of this program for Hidden Valley.

Check out the Love Your Veggies program for your school next year.  Nice dollars and nice, healthy cause.