Best Practices for Your PTO’s Facebook Page
December 19th, 2011 by PTO Today EditorsCreating a Facebook page can be a great way to keep in touch with parents and build community. Use these guidelines to set up a successful Facebook page for your group.
- Write guidelines for your page that emphasize the importance of being polite, avoiding profanity, and writing only what you would say to someone’s face.
- When you set up your page, tell Facebook you want to add a “Like” box to it. This will help you attract more parents.
- Vary your posts. Include information about school events, volunteering, and fundraisers, but also add photos, links to interesting blog posts and articles, public thank-yous, quotations, and anything else you feel is relevant.
- Delete all posts that are negative, inflammatory, or promotional.
- Promote your page in your other communications whenever possible. The more parents who know about it, the more lively and beneficial it will be.
- And don’t forget to like PTO Today on Facebook!


January 6th, 2012 at 8:08 pm
I am having trouble “linking” my page correctly. I copied the URL in my browser box & pasted to our web-site; however, it doesn’t work. Can anyone tell me how to get the correct link?
January 12th, 2012 at 10:28 am
Hi Lisa,
Are you referring to adding a “like” box to your parent group website or blog? Here’s an explanation of how to accomplish this: http://socialmediction.com/social-media/facebook/how-to-add-the-facebook-like-box-to-your-website/
~Lisa