PTO Today

Helping Parent Leaders Make Schools Great

Best Practices for Your PTO’s Facebook Page

December 19th, 2011 by


Creating a Facebook page can be a great way to keep in touch with parents and build community. Use these guidelines to set up a successful Facebook page for your group.

  • Write guidelines for your page that emphasize the importance of being polite, avoiding profanity, and writing only what you would say to someone’s face.
  • When you set up your page, tell Facebook you want to add a “Like” box to it. This will help you attract more parents.
  • Vary your posts. Include information about school events, volunteering, and fundraisers, but also add photos, links to interesting blog posts and articles, public thank-yous, quotations, and anything else you feel is relevant.
  • Delete all posts that are negative, inflammatory, or promotional.
  • Promote your page in your other communications whenever possible. The more parents who know about it, the more lively and beneficial it will be.
  • And don’t forget to like PTO Today on Facebook!
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2 Responses to “Best Practices for Your PTO’s Facebook Page”

  1. Lisa Bell Says:

    I am having trouble “linking” my page correctly. I copied the URL in my browser box & pasted to our web-site; however, it doesn’t work. Can anyone tell me how to get the correct link?

  2. Lisa Gundlach Says:

    Hi Lisa,
    Are you referring to adding a “like” box to your parent group website or blog? Here’s an explanation of how to accomplish this: http://socialmediction.com/social-media/facebook/how-to-add-the-facebook-like-box-to-your-website/
    ~Lisa

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