Back-to-School Night or Open House Tips for PTO Leaders
August 14th, 2009 by Tim SullivanLiving here in the Northeast, our schools go back fairly late, usually right around Labor Day. So I consider August 15th the kick-off to back-to-school for our family. (Already told the kids that this was the last weekend before “operation re-adjust bedtimes” gradually begins. That went over very well.)
For me, back-to-school time also brings thoughts of how we’re going to introduce the PTO to parents this year. That first Open House or back-to-school night can be so important for setting the stage correctly. This article from Denver gives parents advice for making the most of back-to-school night, but what about advice for us PTO and PTA leaders.
My 3 best tips:
1. Think welcoming and serving. Do not – I repeat do not – make it all about fundraising. Parents will support you with their pocketbooks and wallets *after* they connect with your group and your good work. Have a column on this concept of The Welcoming PTO here.
2. Address parent fears. Nearly every parent in the room is thinking either: 1) “they’re a clique”; or 2) if I volunteer once (like a Black Hole) I’ll never get out. You can’t ignore those thoughts. Address them head-on. My column on PTOs and Cliques is here. And the best solution to the Black Hole problem, is our 2 Hour Power program.
3. Be fairly quick and light-hearted. You’re trying to draw people in. Don’t use guilt. And don’t drone. You won’t completely convince all your future volunteers with one speech, but you could completely lose a whole bunch of them with one overly-long, too-heavy or guilt-giving speech.
Our editors and writers have covered best back-to-school advice for PTO and PTA leaders in loads of ways. Take some time to review, and I know you’ll do great.


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