Communications Archive

How your group communicates with its members and the school community can affect its success. Newsletters, email, even the Open House speech—our writers and editors cover it all. You'll find tons of tips and ideas for good communication in the articles below. Find more helpful tools and info on the Communications resources page.

Judges' Choice: High-Tech Parent Outreach
This school's creative and innovative ways to make sure parents stay in the loop earned it the Judges’ Choice Award in PTO Today’s 2013 Parent Group of the Year search.
6 Ways To Improve Communication
How you reach out to parents can help build involvement. Try these tips to improve your efforts.
Getting (and Staying) Organized
How time-savvy leaders keep track of busy schedules and lengthy to do lists.
Eliminate a Negative Vibe at PTO Meetings
Critics got you down? Using a diplomatic approach to handle difficult situations (and people) can often help get things back on a positive path.
Facebook: Going Beyond the Basics
The social media site is an ideal place to post meeting reminders and announcements. But it can help your parent group in a variety of other ways, too.
10 Free Apps Parent Group Leaders Love
Make the most of your smartphone with these free apps that will help your parent group communicate, plan, and share.
Create an Effective Parent Handbook
A good handbook can be invaluable to new parents and presents your group as a great resource.
How To Create a Welcome Packet
The welcome packet is often the first contact parents have with a PTO. Use these tips to create a great first impression.
Share Good News To Build Support
Celebrating successes and accomplishments is an important aspect of creating support for your group, both at school and in the community at large.
Use the Internet To Boost Your School Fundraiser
Online tools can help PTOs and PTAs reach more people and make selling easier.
Better PTO Communications With Tech Tools
Email and social networking have opened up a whole new world for parent groups; is yours taking full advantage?
Welcome Packet Communication Tips
A welcome packet is a great introduction for new families to your PTO or PTA. Don't miss this opportunity to engage more parents!
Online Communication Tips
More and more parents are looking for information on websites or through social networking. Here's how to help them find what they need from your PTO or PTA.
Newsletter Communication Tips
Creative ideas and best practices for effective parent group newsletters.
Group Email Communication Tips
What you need to know for sending effective email messages to parent group members.
Flyer Communication Tips
How to make the most of flyers for your PTO’s events and other activities, plus video tips for creating your own flyers from scratch.
Communication Tips for Better Involvement
How you reach out to parents can help build involvement—or it can work against your group. We’ll help you get it right.
How To Write a Press Release
Get more publicity for your next event with these simple steps for contacting the media.
Getting the Word Out
Tips and best practices for making your PTO communications more effective, both in print and online.
Parent Groups Barred From Backpack Express
Recent lawsuits brought by an organization called Child Evangelism Fellowship over access to backpack communications have affected parent groups' ability to distribute information about events, volunteer opportunities, and fundraisers via student backpacks.

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The need-to-know newsletter for PTO and PTA leaders

Communications Archive