We Know the PTO and PTA Market Inside & Out

Creative Marketing Solutions for Every Business and Budget

: 800-644-3561 ext. 201

: advertise@ptotoday.com

Idea Pack

A budget‑friendly option that gets results for any size business.

Businesses large and small rely on the PTO Today Idea Pack to cost-effectively reach parent group leaders across the country, or in a specific geographic region. And we've made it even better! Now with a new, larger mailer, 4-color front and back, and quality stock, your ad has more impact. And, for pennies per school, there's no better way to reach exactly the right audience for your business.

Contact Us Idea Pack Rate Card and Schedule

Regional or National Distribution
  • Distributed Twice per Year

    The Idea Pack is distributed in August and January to 83,000 K-8 schools nationwide (plus “bonus” distribution to 4,000 highly engaged leaders). Select one or a combination of 8 target regions for your marketing needs.

  • High Quality Leads

    In a recent online survey, 68% of respondents said they have visited a company website or contacted a company directly after learning about them through the Idea Pack.

  • Cost Effective Reach

    Target your message exactly where you want it …and save money because direct mail costs are spread among all participating advertisers.

  •  The idea pack is great! When I am running out ideas for our PTO, I thumb through the card deck to get fresh ideas or be reminded of what is out there to try. 

    Kim Neilson, PTO President
    Downey Elementary School – Downey, ID

  •  Having all the company ads in this single place is great. I pull out the ones that are interesting so I can research them later. 

    Nanette Stevens, PTA President
    Brooks Global Studies - Greensboro, NC

  •  The PTO Today Idea Pack is very helpful in identifying companies and resources of which we wouldn't otherwise be aware. 

    Teresa Pasdach, President
    Thomas Miller Elementary School - Lafayette, IN

Always on time and on budget.

PTO Today will print, package and distribute your beautiful mailer – always on time and on budget.

Download Idea Pack Rate Card and Schedule

or Contact us

Idea Pack Mechanical Specifications (PDF)


For more information, or to discuss how we can design a custom plan for your business, contact John Williams, National Sales Director, PTO Today.

(800) 644‑3561 ext. 201

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