Easy ways to use social media to your group's advantage.
Create a Facebook committee; ask volunteers to set up a Facebook page for your group and keep it fresh with upcoming programs, meeting notices, photo albums from events, etc.
Encourage room parent coordinators to use Facebook to help keep classroom parents up to date about class activities and needs.
Attendance down? Consider hosting a “virtual” PTO meeting on Facebook. Create tabs on the page for the agenda, budget, and minutes.
Use an Internet phone service like Skype to hold an online videoconferencing call with your fellow board members.
Send quick updates and reminders to parents with Twitter. Use it for fundraiser product pickups, signup form deadlines, countdowns for big events, etc.
Post a “photo of the week” on your blog, Facebook page, or Twitter feed; include a caption that shares info about what is shown, or ask families to suggest funny captions of their own.