Couple of thoughts:
1. You'd think a column in the use-your-bootstraps WSJ, of all places, would at least spend a bit of time recognizing that most often the folks behind a particular fundraiser are passionately trying to do good work/provide great things on their own. The Journal is not exactly known for a let's raise taxes to pay for everything bent.
2. This is a good time to re-link to an old column of mine called The Fundraising Myth. Think it captures this column prety well.