A Good Flocking in New Jersey

Jersey columnist does a nice job capturing the spirit of a local PTO's "flocking" event (think: pink flamingos on a parent's lawn).

by Tim Sullivan

02/07/2016

Jersey columnist does a nice job capturing the spirit of a local PTO's "flocking" event (think: pink flamingos on a parent's lawn).

Writer includes my take on events like these, but -- as happens -- the editing process changes things a bit. Basically, I'm a big fan of events like this. Think they add a ton of fun and spirit to a school year, and more fun and more spirit are definitely good things when a PTO is trying to connect with parents.

But even if these events make a few bucks, they shouldn't be mistaken for fundraisers. Or at least not for good fundraisers. It would take an awful lot of pink flamingos (and more parents than you likely have in your school) to make as much from an event like this as you'll make from a well-run, more traditional fundraiser. Better to think of your big fundraiser(s) separately from a spirit effort like this. Pink flamingos? Great. A really successful big fundraiser? Great. Pink flamingos as a really successful big fundraiser? Unlikely.

Agree or disagree? Would love to hear your thoughts.

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