Here's a concept I hope you can run with. Check out this day-long, free "Parent University" put on by a Nevada PTO. What a service for the community's families. Fifty parents attended and I'm sure got a ton of benefit, but every family in that school received a very clear message on what this PTO is all about.

Run on a Saturday, topics and guest experts ranged from academics to discipline to dealing with parent stress and more. Very cool.