My Tip of the Week: Check out the New Parent Express Email

I've been studying PTO and PTA communications really closely for the past couple of years, with two conclusions: Email is now the right solution for nearly all of your communications to parents. Our Parent Express Email is the best free email solution for most PTOs and PTAs.

by Tim Sullivan

10/08/2021

I've been studying PTO and PTA communications really closely for the past couple of years, with two conclusions:

  1. Email is now the right solution for nearly all of your communications to parents.

  2. Our Parent Express Email is the best free email solution for most PTOs and PTAs.


Schools and parent groups always have to be careful when moving to new technologies. We can't leave families behind, which is why the paper "backpack express" has remained so popular for so long. But at most schools today, at least one parent in virtually every family is now a frequent email user. Facebook and Twitter are certainly growing, but lots of parents still aren't using those tools regularly. The time is right for email.

Even more important, email works better. It's faster, cheaper, and easier, and it eliminates the biggest communication roadblock (counting on those darn kids to deliver!).

That's why we've had a whole crew working hard to create our newest version of Parent Express Email -- the only free email tool created specifically for PTOs and PTAs. We've tried to make it extremely simple to send basic, good-looking, effective parent group emails. That's it.

Parent Express Email features and benefits

I could write more about what PEX can do for your group and all its features and benefits, but I'll simply say give it a look and give it a try. Or have your communications chair give it a look. (Seriously -- just forward this email!)

With feedback from current users, PEX is getting better (and getting even more customized just for PTO and PTA challenges) every week. I can't wait to hear how it's helping your group connect effectively with more of your parents. Feel free to respond to this email with any thoughts or feedback (or even rave reviews). Thanks in advance.

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