Our Lady of Mount Carmel School PTO in Newport News, Va., has unique incentives for its annual sales fundraiser. Rather than giving out toys or other products, the group has children draw cards from a basket. Each card is a pass good for extended recess, permission to skip homework for a night, or—a favorite at the Catholic school—“no uniform for a day.” Children loved the approach, and sales rose.

Our Lady of Mount Carmel School PTO, Newport News, Va.