PTO Today Article

Racial Equity in Your PTO or PTA: What Are You Doing?

Leaders and experts weigh in on involvement and communication strategies that can bring people together effectively.

PTO Today Article

How To Work With School Staff

Building good working relationships with school staff takes open communication and mutual respect.

Family Tech Talk: Virtual Edition

Reengage Parents With a Free Virtual Internet Safety Event

From cat memes to TikTok, what are kids up to online? Sign up to have an Internet safety expert run this FREE virtual event for your school's parents.

Our Latest Issue Is Online

PTO Today Magazine—Digital Edition

Kick off your comeback with these can-do events, communication tools and tips, advice to boost volunteer ranks, choosing the right fundraiser, giving an awesome speech, thoughtful appreciation ideas.

Download and Customize

Email Opt-in Form

Share this form with parents to collect email addresses (and get permission to send updates).

Download and Customize

Template: Parent Group Letterhead

A blank slate for any of your PTO communications; double-click the header area to update the logo, name, and contact info for your group.

Free Communications Guide
Marketing Must-Dos for PTOs and PTAs

Marketing Must-Dos for PTOs and PTAs

Eight top ways to promote your group effectively within your school community, plus actionable steps for each one.

PTO Today Article

Methods for PTO Communication

It’s not just what you say, it’s the method you use to say it. Use these tips to maximize your messages.

Family Tech Talk Night

Free Internet Safety Handouts for Parents

Our free Family Tech Talk Night program makes it easy for your group to host families for an informative session on Internet safety—and now includes key handouts in Spanish.

PTO Today Article

Text Messaging Apps for PTOs and PTAs

Messaging services can make it easier to stay in touch with board members and families.

So Many Benefits!

PTO Today Plus: Free Custom Flyer Service

Free customizable flyers just for your group—just another reason to join PTO Today Plus, our premier parent group community!

Spread the Word

About Our PTO

Scripts, flyers, word clouds, and other free downloads to help you spread the word about your parent group.

PTO Today Article

How To Get Local Media Coverage for Your PTO or PTA

Having your parent group events and achievements covered in the local media can benefit your group in several ways. Here's what you need to know.

Make Flyers That Pop!

Flyer Communication Tips

How to make the most of flyers for your PTO’s events and other activities, plus video tips for creating your own flyers.


How To Get Parents Involved on Your Facebook Page

Use our free Facebook graphics and simple tips to start building a bigger Facebook community.


Communication Tips for Better Involvement

How you reach out to parents can help build involvement—or it can work against your group. We'll help you get it right.

PTO Today Article

How To Write a Press Release

Get more publicity for your next event with these simple steps for contacting the media.

PTO Today Article

Create an Effective Parent Handbook

A good handbook can be invaluable to new parents and presents your group as a great resource.


The Art of Saying No

Use these tips to keep yourself from becoming overcommitted, or worse, burned out.

PTO Today Article

Email Communication Tips

How to use email effectively while avoiding common pitfalls that lead to miscommunication and misunderstanding.


Eliminate a Negative Vibe at PTO Meetings

Critics got you down? Using a diplomatic approach to handle difficult situations (and people) can often help get things back on a positive path.


Create a PTO Newsletter They'll Read

A school newsletter is an effective way to communicate with parents; these six steps take you from start to finish.

PTO Today Article

Facebook: Going Beyond the Basics

The social media site is an ideal place to post meeting reminders and announcements. But it can help your parent group in a variety of other ways, too.

PTO Today Article

10 Free Apps Parent Group Leaders Love

Make the most of your smartphone with these free apps that will help your parent group communicate, plan, and share.


Don't Say It!

12 casual comments that discourage involvement, 12 positive alternatives that build it.

PTO Today Article

Create an Effective Survey

Gathering feedback from parents and teachers can make your programs more successful. These tips will help you create a survey and evaluate the results.


Create a PTO Website That Works

Never created a website before? No problem! We'll walk you through the process, from getting a domain name to promoting and maintaining the site.