Involvement Best Practice
501(c)(3) Basics for School Parent Groups

DEI Guide for Parent Involvement

More inclusion leads to more involvement! This guide will give your group a framework to make DEI efforts an everyday part of running your group.

PTO Today University

Parent Involvement 101

Our new series of virtual educational sessions is kicking off on Sept. 29 with Parent Involvement 101! We’ll share expert advice and best practices during this free 1-hour session. Graduates will receive a certificate, downloadable guide, and free T-shirt*. Save your seat!

PTO Today Article

Spread the Word: Parent Involvement Matters

A two-minute video summary of the ways your involvement at school can make a difference.

PTO Today Article

7 Ways To Involve Students

Making students a part of your parent group’s work will help kids and adults alike.

Our Latest Issue Is Online

PTO Today Magazine—Digital Edition

Great tips, advice, and action steps to help you boost parent and student involvement by putting diversity and inclusion efforts front and center in your group, fixing a clique reputation, building school spirit, and much more.

PTO Today Article

Building Parent Involvement, Step by Step

How to help parents transition from volunteers to leaders.

Free Involvement Guide
Put Parent Involvement First

Put Parent Involvement First: 10 Tips

Make involvement your top priority and every challenge your group faces will get a whole lot easier.

PTO Today Article

Involvement Matters: What To Tell Parents

Hundreds of research studies show that when parents get involved, children do better in school. We sum up the details that every parent should know—and you should tell them.

Free Recruitment Tools
Make School Volunteer Recruitment Easier With 2 Hour Power

2 Hour Power Pledge Program

Scratch "not enough volunteers" off your list of stressors. Our 2 Hour Power school volunteer recruitment program has all the steps and tools you need to build your base—2 hours at a time.

Be a Rockin' Room Parent!

Room Parent by PTO Today

We have another great resource for our community of school volunteers! Room Parent by PTO Today (formerly Homeroom Mom) has all the tips and ideas you need to be an awesome room parent.

PTO Today Article

How To Prioritize PTO and PTA Involvement

Why parent involvement matters—and how your group can make it a priority.


Volunteer Interest Surveys

Detailed forms for parents to fill out, marking the programs and committees for which they would like to volunteer. Some also available in Spanish.

PTO Today Article

Quiz: Rate Your Involvement IQ

See how your group's attitudes and practices for building parent involvement measure up.

PTO Today Article

You Really Do Make a Difference at School

A look at some of the key ways parents make a difference at school, and some specific ways you can help the most.


Build School Spirit From the Start

14 ways PTOs and PTAs can encourage a strong school community.


26 Ways To Build Parent Involvement

Getting more parents to participate is as easy as A, B, C when you follow this list of best practices.

Parent Involvement

Focus on Parent Involvement for a Great Year

Make building involvement your main goal at back-to-school time. Small steps can make it happen.

PTO Today Article

Rethink Your School Volunteer Recruitment

When your appeals for help aren’t getting results, it’s time to try something—or someone—new.


Is Parent Involvement Dying?

Today’s school parent groups have nothing to worry about—if they connect with families in modern ways.


Make the Case for Parent Involvement

When parents participate in the educational process, kids do better in school. Here’s how to tell parents what they need to know.

PTO Today Article

Involvement Step by Step

Getting new parents to participate means finding out where they are on the involvement ladder, then creating opportunities that match.


Parent Involvement Toolkit

This comprehensive guide offers time-tested strategies for connecting with all types of parents at your school and walking them up the Involvement Ladder.

PTO Today Article

Get Dads Involved

You can get dads connected and volunteering. It just takes a concerted effort and a different approach than you use for moms.


Quick Involvement Boosters for PTOs

Looking to get more parents involved? Sometimes, trying a fresh approach is all it takes.

PTO Today Article

13 Ways To Build School Community

Creating a sense of unity benefits students, teachers, and families.


13 Keys to Strong Involvement

A step-by-step guide for PTO and PTA leaders who want to reach out and engage more parents.

Volunteers & Involvement

How To Respond to Common Excuses

Try our No-Excuses Response Guide when "I'd love to, but..." is the answer you get from potential volunteers.


9 Simple Involvement Builders

From using social media to simply asking for help, here are easy yet effective ways of getting more parents to pitch in.

PTO Today Article

Build a Multicultural PTO

Reach out to diverse groups and bring them together with these effective involvement and communication strategies.