1. For Your PTO

Create a Facebook committee; ask volunteers to set up a Facebook page for your group and keep it fresh with upcoming programs, meeting notices, photo albums from events, etc.

2. For Room Parents

Encourage room parent coordinators to use Facebook to help keep classroom parents up to date about class activities and needs.

3. For General Meetings

Attendance down? Consider hosting a “virtual” PTO meeting on Facebook. Create tabs on the page for the agenda, budget, and minutes.

4. For the Executive Board

Use an Internet phone service like Skype to hold an online videoconferencing call with your fellow board members.

5. For Reminders

Send quick updates and reminders to parents with Twitter. Use it for fundraiser product pickups, signup form deadlines, countdowns for big events, etc.

6. For Fun

Post a “photo of the week” on your blog, Facebook page, or Twitter feed; include a caption that shares info about what is shown, or ask families to suggest funny captions of their own.