The PTO at Pine Grove Elementary in Rowley, Mass. knows how to tell a good joke. When the school entered a contest for a makeover of its PE equipment room, the PTO helped produce a video top 10 list of the reasons the school deserved to win. Apparently the message got across, because Pine Grove was named a runner-up in the contest, earning a $1,000 prize.

It's not the first time the PTO has used humor to make a point. Last fall we wrote about the group's great communication efforts in our article Send a Powerful Message. One way the group reached out to parents made a big impression--a Letterman-inspired list of the top 10 reasons parents should come to meetings and join the PTO!