Will just add a bit to my quotes that made the piece: think one big challenge will be what groups will do if these lower returns continue. There will be great tempation to run another big fundraiser or two. Trouble with that, though, is that more groups than ever will start to suffer from over-fundraising-itis.
I'd rather adjust the budget down if we have to (or work even harder on our one biggy) than lose parents for the long-term by fundraising them to death.
How are your returns so far this year? And what are you doing about it?
