First -- open bar! OK, OK, just kidding. We can't afford that bar tab, but it is important to do all you can to make your event a fun night out. For most schools, there aren't that many fun adult evenings built around the school. More couples attend and we're all in better spirits (and typically bidding more) because our event organizers make sure the evening is more than just a boring fundraiser. Music, themes, decorations, good food, and yes, even cocktails -- these are all good investments in turning your auction into an annual success.
Second -- don't feel like your ticket price needs to be the big moneymaker. You want bodies and more bodies in attendance, both to make the evening more fun for all (see above) and because more bidders equals higher winning bids. Price the ticket to attract as many attendees as you can. And trust that you'll make your dollars from bidders and goodwill. Even those who attend and don't buy anything will grow closer to your school, especially if you don't gouge them on the ticket price.
Finally -- take the time to organize at least a couple of truly unique items that will generate buzz and that can be purchased only through your auction. These typically aren't "things" but experiences. A very popular teacher at our school throws one pool party per year at his own pool. He makes it fun, and the rarity of it makes it a big moneymaker. Another school I know auctions a seat in the front of the fire engine during the town's annual gala parade. Very cool.
We have a great article with tips to make your auction a success. Also, if you're considering adding an online auction to your event (or already have one), you might be interested in one of these upcoming free webinars: All About Online Auctions at 2 p.m. Nov. 9, and Maximizing Your Online Auction/Intro to Mobile Bidding at 2 p.m. Nov. 16.
