Get Ready for Back-to-School Night

Get Ready for Back to School Night

Make the most of your open house table to connect with parents.


An open house or back-to-school night is probably your first chance to meet new families—and impress them with your group! Take advantage of this opportunity with a well-organized table that will attract parents and help you start building a relationship.


Welcome packets

If there’s only room for one, display the contents and put the rest in a box behind the table so you can easily hand them out to parents.

How To Create a Welcome Packet


Brag board

Put together a display board with your group’s mission statement, photos from events, past accomplishments, upcoming plans for the year, and info about your first meeting. Make it fun, colorful, and engaging.


Business cards

Include your group’s website and social channels along with officer contact info. Have a big stack of them available!

Parent Group Business Cards (customizable)


Membership cards and forms

If it’s appropriate for the way your group does business, put membership forms front and center so parents can join while their enthusiasm is high, and hand them their new member cards before they walk away.

Parent Group Membership Cards (customizable)

Parent Group Membership Forms (customizable)


Involvement flyers

Some parents might be on the fence. Help them make up their minds by sharing all the many benefits of involvement!

10 Reasons To Get Involved at School


Volunteer forms

Do what works for your group: a general sign-up sheet, or separate sheets for specific events. Make sure you get permission to add people’s email addresses to your newsletter list, too.

Parent Group Volunteer Sign-up Sheet (customizable)



Show your school pride and decorate the table at the same time with a few school logo pieces. You can collect orders or even raffle off a couple of items as prizes.


Take-one treats

Have something that draws families to your table, whether it’s free candy or a fun activity, like a photo booth with silly props.

Back-to-School Candy Bar Wrappers for Volunteers (customizable)


Slideshow or video

If you have a tablet handy, run a slideshow on a loop with photos from events and quick facts about your group. Or show a short video about the importance of parent involvement at school.

Parent Involvement Matters video (also available in Spanish)

Challenge accepted! Concrete steps for a great start to the school year


Back-to-School Night Dos and Don’ts

Do have your most positive and outgoing members talk up the PTO.

Don’t pass the time absorbed in conversation with your fellow leaders staffing the table.

Do make sure volunteers are easy to find, for example with funny hats or matching T-shirts.

Don’t sit down behind the table; being eye-level with parents (standing up!) makes you more approachable.

Essential Coverage Every Parent Group Needs
Because bad things can happen to good groups, PTO Today works with a best-in-class partner to offer groups like yours the insurance protection you need. We offer affordable, easy-to-choose packages specifically designed for PTOs and PTAs with policy options to cover property, accidents, injury, and theft, and coverage begins within 24 hours.* Learn more about how PTO insurance can help protect you, your officers, and your group at
*Your coverage begins the day after payment has been processed. Your certificate of coverage will be emailed to you within one week of payment.

Originally posted in 2016 and updated regularly.

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