The School Spiritwear Fashion Show Your PTO Needs to Try
Your school spiritwear collection...but make it a whole vibe. ✨ Get families excited to shop for school spiritwear with a fun fashion show you can add to any school event.
Want to get families excited about your school spiritwear? Give it the runway moment it deserves with school spiritwear fashion show.
Instead of adding another event to your PTO calendar, work a quick spiritwear fashion show into something you already have planned—like open house, a pep rally, Glow Bingo, or a school assembly.
Recruit a few students, teachers, staff members, PTO volunteers, and even your principal to model your favorite school spiritwear pieces and looks, queue up some fun music, and let them strut their stuff down the runway. The goal? Create demand for your spiritwear by letting families see the swag in action instead of just seeing photos in an online store—and, ultimately, boost school spiritwear sales.
Make it fun
Picture this: A student walks the runway decked out in a school hoodie with a spiritwear bow, while another models Croc charms paying homage to your school mascot. Another gives a solid twirl to show off the bag charm dangling from her backpack. Suddenly, your PTO isn't just selling spiritwear. You're giving families ideas for how to style it, too.
Give your emcee a few playful lines to introduce each look: “Next up: the classic school tee...but make it a whole vibe.”
You could also have families or students vote for favorites. We came up with a few categories, like:
- Most school spirit
- Best school "drip"
- Most aura
- "It's a vibe"
- Best teacher fit
- Least likely to end up in the school lost and found
- Most durable and likely to survive the school year
- Most school spirit
- Coziest look
- Student favorite
And don't forget to make it easy for families to shop during and after your event. Display a QR code linking to your online spiritwear store so families can scan it right after the show to order their "must-haves".
Think beyond the T-shirt when it comes to school swag
The school spiritwear runway is also a great excuse to show off some of the more unexpected spiritwear purchases students, staff and parents might actually want to wear or use every day, like:
- Croc charms
- Pajama pants
- Cheer bows
- Scrunchies and athletic headbands
- Trucker hats
- Socks
- Spiritwear stickers and decals
- Backpack and bag charms
- Limited-edition merch tied to a school event
Smaller accessories can be especially fun because they're affordable, collectible, and give kids a way to personalize their look.
Can't do it live? Make a reel to promote your online shop or announce a limited release collection.
No room in the schedule for a runway show? Pre-record one instead. Have a few teachers, students, staff or PTO parents (and kids!) model your school spiritwear, film a quick fashion-show-style video, and share it on your school's social channels. You could even tease it beforehand: "Something is hitting the runway (er, hallway)... 👀" Then follow up with the video and a link to shop at your school's online spiritwear store.
It's a fun way to turn a basic spiritwear promotion into something families will actually want to watch—and maybe even share with each other!
Keep it simple
The beauty of a spiritwear fashion show is that it doesn't need to become a big, bougie PTO production. You're simply adding a few minutes of fun to something you're already doing—or creating a quick video from the comfort of the school hallway.
And, more spiritwear sales can mean more money for your PTO. Whether you're using spiritwear as a fundraiser or simply offering it as a service to families, getting people excited about the merchandise in a fun, memorable way is a win.
If your school does a spiritwear runaway, tag @ptotoday on social and your reel just might end up here!
