• Write guidelines for your page that emphasize the importance of being polite, avoiding profanity, and writing only what you would say to someone’s face.

  • When you set up your page, tell Facebook you want to add a “Like” box to it. This will help you attract more parents.

  • Vary your posts. Include information about school events, volunteering, and fundraisers, but also add photos, links to interesting blog posts and articles, public thank-yous, quotations, and anything else you feel is relevant.

  • Delete all posts that are negative, inflammatory, or promotional.

  • Promote your page in your other communications whenever possible. The more parents who know about it, the more lively and beneficial it will be.

  • And don't forget to like PTO Today on Facebook!