Tim answers the Question: how do you increase PTO or PTA meeting attendance? He also provides some tips on parent involvement.

So did it make you feel better to have Tim put parent group meetings in perspective? Hope so.

If you are interested in learning about the  basics on running an effective meeting, be sure to check out the Meetings and Robert’s Rules section of our site.

Yup, Lowe’s.

Lowe’s has been a huge supporter of schools and of PTOs and PTAs these past few years (their Lowe’s Toolbox for Education program has given millions to PTOs and PTAs these past 5 years), and I’ve really enjoyed working with their whole team on a variety of projects.

But when they started talking about Lowe’s giftcards as good teacher appreciation and holiday gifts, even I was a bit skeptical. After all – you can’t exactly buy ceramic apples at Lowe’, right?

After they walked me through a few things they’re doing though, I was impressed. And I think it’s worth a look for you.

First of all, while you can’t get ceramic apples — you can get about a billion other things, tons of which would be great for a teacher. (Classroom stuff and stuff for when the teachers are being actual normal everyday people). Think: plants, gardening tools, organizing bins for the classroom, even Christmas decorations. And a whole bunch more.

Even better, Lowe’s now has the ability for you to customize your gift card in a very cool way. You can, for example, add a picture of your son or daughter along with “Mrs. B – thanks for helping me with fractions!” right on the giftcard. How cool is that?

Check out their Lowe’s giftcard page and the personalization features before you make your holiday gift choices this year.

Now that it’s November, I imagine your membership drive, if you have one, is over. So my question (and tip) for you this week is, why do you charge dues to belong to your PTO? I personally think it’s a bad idea, and I hope you’ll discuss it with your group before next year’s drive rolls around again.

I wrote a column called ”Just Say No to Dues” a couple of years back, and I thought I’d summarize it here.

My problem with it comes from two perspectives. First, I think dues are anti-involvement and send the wrong message to your parent community. Why do I have to pay to belong to the parent group at my kids’ school? I feel like I paid those dues with blood, sweat, and tears (not to mention the tens or hundreds of thousands of dollars I’ve already spent raising junior). Most parent groups cite increasing parent involvement as their number one goal, and then the first thing they do is put a barrier (”$5, please”) between parents and their group. I think a much better message is “All parents and guardians of XYZ School are members of our PTO, and we look forward to a great year of working together to make our school a great place for our kids.”

The second is that membership drives actually aren’t even very effective as fundraisers. You spend lots of time and energy on a membership drive…frequent reminders, sign-up tables at open house, emails, more. And for what? $500? If you have a membership drive for the money, you have much better options to consider.

My observation is that most groups have membership drives because that’s the way it’s always been done. My tip this week: It’s OK to change the way things have always been done.

Agree? Disagree? Tried it already? I’d love to hear your take on this issue. Chime in on the ”dues or no dues” thread on our message boards.

Learn how to get the most out of our site, connect with other PTO and PTA leaders, get personalized tips, and receive special product offers for your group… Watch Tim’s latest video blog.

I’ve been following this story in the Del Valle district in Texas with interest, largely because it is so unusual. The super there is taking a fairly strong stand against the formation of an independent parent group of any kind. Most of the articles on the topic have been referring to PTAs, but I understand that the policy is meant to apply to any independent (from the district) parent group. There was an editorial in the Del Valle paper last week about the PTA and PTO controversy.

The district and its schools do have school-organized and run parent committees.

In general, I think this is bad policy. It’s obviously bad from the public relations perspective – this super may not be against parent involvement, but it sure is playing that way in public perception. But I also think it’s wrong on the merits. Schools and districts should be supporting organized and empowered parent partnerships, not running scared from those. I certainly understand when districts want to place some collaborative limits on their parent groups (mandating, for example, an annual audit or asking that fundraisers be run a certain way), but this Del Valle approach takes those concerns way too far.

The one area where I agree with the super is in my opposition to dues for parent groups. We actually have an active topic on “dues or no dues” on our message boards right now. But if the parents in Del Valle want a parent group of their own – whether with dues or without – then they should be helped and encouraged. That’s clear. Here’s hoping this policy gets changed ASAP.

Kind of a controversial tip for you this week, and it starts with a question: Has your leadership started slipping into a “this is what works for us and we’re the only ones involved, anyway” mindset?

While I understand the thinking, slipping into that mindset is a sure-fire way to close off involvement and to earn a clique reputation, even if it’s undeserved. Think about the one parent (who barely knows you guys) who has been thinking about getting involved. Will she feel comfortable finding your house and entering this very social, personal atmosphere? Unlikely. She’ll probably choose to stay home.

But that’s just one scenario. Have you stopped doing introductions and welcomes and nametags (because, well, most of us know each other)? Have you started just scheduling the regulars to volunteer (because no one else ever wants to help)?

Leadership isn’t easy, and good leadership is often not convenient. Taking those extra steps to be welcoming and open to even the few newcomers is part of the job. Work at keeping at it even when it feels pointless. It’s not. If you do have only a small handful of core volunteers, then just one or two more can make a big difference. And remaining open to that help is essential to bringing in the newcomers.

I would love to hear whether you’ve experienced this in your group or worked to solve it in some way; please join the discussion we started on our message boards. We also have a ton of other great articles and resources on getting more parents involved.

Is your group — like so many others — putting a focus these days on keeping children healthy? From exercise (and eating right) to the H1N1 virus to cough and cold and even to hand-washing, there are just so many concerns these days that affect our kids’ health.

It’s been interesting to watch so many groups getting proactive on the issue. Groups are spearheading flu clinics at school and hosting family events around healthy habits. Two great volunteers at my school just put together a weeklong health and wellness program, including a blood drive, pilates in the classrooms, and a road race. Love it.

With that in mind, we’ve recently put together a new dedicated space on ptotoday.com just about what groups are doing about Healthy School Kids. It’s already a nice resource and will get better each month as we add even more of the best ideas we find from parent groups around the country. And — bonus! — we also expect to have a whole host of free offers (samples and the like) from health-focused companies available for “Healthy School Kids” groups, starting in the next month or two. Check it out now (and preregister your group) at ptotoday.com/healthy-school-kids.

How cool is it that this PTA mom, Tricia Elisara, came up with an idea of a “Green Party Kit” to make classroom parties a little more environmentally friendly and ended up winning a “Green Effect” contest?  Elisara was one of five winners across the United States in the “Green Effect,” an event cosponsored by SunChips food brands and National Geographic, which asked people to submit ideas to help their neighborhood go green. For winning she received $20,000 and was profiled in National Geographic magazine. Not too shabby!

This Margaret Mead quote comes to mind:  ”Never underestimate the power of a small group of committed citizens to change the world. Indeed, it has never been done otherwise.”

If you are looking for a way to get your school on the green team, check out our Go Green Night Kit. It’s a fun way to build community in your school and teach families about ways they can help the environment.

Is your PTO or PTA involved in any green projects? We’d love to hear what you are up to!

Save time!

Just wanted to give everyone a heads-up that we have reorganized the popular File Exchange section of our site. We’ve added new categories, renamed a few, and moved around a bunch of files that were getting lost — so leaders can easily find the forms, flyers, letters, and surveys that they need. Hopefully, the changes will also take the guess work out of where to put something when you upload files to share with others.

Some new categories include:

• volunteer recruitment
• fundraiser forms & letters
• fun run, walk-a-thon
• spaghetti dinner
• holiday shops
• audits
• community service

New file additions of note include a slew of generic parent group logos and a new email opt-in form.

Thank you to all who have uploaded documents to share with fellow parent group leaders. We hear from leaders all the time that the file exchange is such  a powerful resource.  Happy sharing and swapping!

I’ve said for a long time that the key to growing involvement is to start by getting parents into your building. You don’t grow involvement by asking for help. You grow involvement by serving. Many attendees at your family events yield more volunteers down the road. Not to mention the fact that — even if those attendees never volunteer — your school is already a better place for everyone when parents are interacting with teachers and one another.

I elaborated on this concept in a column called ”Open Doors, Lots of Them’‘. I think you’ll like it. But it’s worth mentioning that how you open doors is almost as important as opening those doors in the first place. How’s your hospitality? Do folks feel welcomed? What about guilt? Is there ever an element of guilt in your approach, as in: “Thanks for coming; this took a lot of work, maybe you could help next time.”

While it’s certainly true and understandable, it’s also exactly the wrong way to build involvement. Treating people well and avoiding guilt is what gets people talking positively about your group and coming back to more events…and eventually volunteering. Of course, that can also work in the reverse if you’re not taking the time to make your events feel special.

We’ve had a ton of community talk about family events and involvement in recent weeks. I hope you’ll join in. You can also follow me on Twitter.