Question: Great Lakes Scrip Center - new fundraiser
We are trying to launch this fundraiser at our schoool and was wondering if anyone has any great marketing ideas to get this program off the ground?
Asked by dgleason18
Advice from PTO TodayRockne writes:
Hi dgleason - I imagine the folks at great lakes will have some tools and ideas for you for specific themes or launch ideas, but I can tell you that in my experience scrip is a bit different than a traditional fundraiser (where the kick-off and lots of excitement is normal and the whole thing is over in 3 weeks). Scrip is more long-term and you want to educate your parents and bring in converts/supporters as you can. With a traditional gift wrap sale, you want 60% of your families to buy something in the 3 week period. In scrip, you can do very well long-term if you start with 10 and then get to 20 then 30 then 40 families, etc. So it's a bit of a different mindset. Of course, if you can do some creative things to jump-start and get to 20 or 30 faster -- great!
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