To learn more about how to put these tools into action, read “Marketing Must-Dos for PTOs and PTAs” (free; requires registration).

Logo

Survey your school’s parents; someone with experience in graphic design could lead this project, or might have a connection to a designer in the community. If you need to look further afield, try asking your school’s art teacher or students from a local high school or college art and design program. Or make a simple logo yourself using Canva.

Free logo graphics for PTO, HSA, and other parent group acronyms

Free clip art for PTO, HSA, and other parent group acronyms

 

Letterhead

Incorporate the logo and your group’s name; committees can add their own name under the letterhead for their specific communications.

Letterhead

Parent Group Letterhead Template

 

Promote your parent group! 8 ways to educate your school community

Website

Include your logo and group name. Post flyers, a calendar, volunteer needs, committee names, etc. Make the website a resource where parents can find information they need. Keep it updated, and link to your Facebook and other social media pages.

Online Communication Tips

 

Facebook page

Include your logo and group name. Remind people about upcoming events and deadlines, share parenting tips, and show your group’s personality.

Social Media 101 for for PTOs and PTAs

 

Email newsletter

Include your logo and group name. Plan a regular schedule (weekly, every two weeks, or monthly) so families will expect to hear from your group at certain times.

Email Opt-in Form

Email Opt-in Form

Parent Express Email

 

“Coming up next” poster or sign board

Include your logo and group name, and leave space to update the sign with information about your next event. Bring it to each parent group activity so families know what they can look forward to.

Coming Up Next graphic

“Coming Up Next” graphic

“Save the Date” graphic

 

To learn more about how to put these tools into action, read “Marketing Must-Dos for PTOs and PTAs” (free; requires registration).

Originally posted in 2016 and updated regularly. Parent Express Email® is a trademark of School Family Media®.