To learn more about how to put these tools into action, read “Marketing Must-Dos for PTOs and PTAs” (free; requires registration).
Logo
Survey your school’s parents; someone with experience in graphic design could lead this project, or might have a connection to a designer in the community. If you need to look further afield, try asking your school’s art teacher or students from a local high school or college art and design program. Or make a simple logo yourself using Canva.
Free logo graphics for PTO, HSA, and other parent group acronyms
Free clip art for PTO, HSA, and other parent group acronyms
Letterhead
Incorporate the logo and your group’s name; committees can add their own name under the letterhead for their specific communications.
Parent Group Letterhead Template
Website
Include your logo and group name. Post flyers, a calendar, volunteer needs, committee names, etc. Make the website a resource where parents can find information they need. Keep it updated, and link to your Facebook and other social media pages.
Facebook page
Include your logo and group name. Remind people about upcoming events and deadlines, share parenting tips, and show your group’s personality.
Social Media 101 for for PTOs and PTAs
Email newsletter
Include your logo and group name. Plan a regular schedule (weekly, every two weeks, or monthly) so families will expect to hear from your group at certain times.
Email Opt-in Form
“Coming up next” poster or sign board
Include your logo and group name, and leave space to update the sign with information about your next event. Bring it to each parent group activity so families know what they can look forward to.
“Coming Up Next” graphic
To learn more about how to put these tools into action, read “Marketing Must-Dos for PTOs and PTAs” (free; requires registration).
Originally posted in 2016 and updated regularly. Parent Express Email® is a trademark of School Family Media®.
