Best Practices for Your PTO's Facebook Page

Creating a Facebook page can be a great way to keep in touch with parents and build community. Use these guidelines to set up a successful Facebook page for your group.

by PTO Today Editors


    • Write guidelines for your page that emphasize the importance of being polite, avoiding profanity, and writing only what you would say to someone’s face.

    • When you set up your page, tell Facebook you want to add a “Like” box to it. This will help you attract more parents.

    • Vary your posts. Include information about school events, volunteering, and fundraisers, but also add photos, links to interesting blog posts and articles, public thank-yous, quotations, and anything else you feel is relevant.

    • Delete all posts that are negative, inflammatory, or promotional.

    • Promote your page in your other communications whenever possible. The more parents who know about it, the more lively and beneficial it will be.

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